24th October 2012

From: London International Awards

Contact: Rebecca Morgan: beccy@liaawards.com

EMBARGOED UNTIL MONDAY, 5th Nov 2012, 10:00 GMT

Grey, Toronto Wins Gold at the 27th Annual London International Awards

(London, 5th November 2012) The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period with the addition of seminars and one-on-one Creative Conversations’.

The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.

Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”

Grey (Canada), Toronto attained a Gold and a Silver in Digital for Missing Children Society of Canada “World's Most Valuable Social Network”. The Gold was awarded for Use of Social Media and the Silver for Public Service/Social Welfare.

Other winning companies from Canada include:

Cundari, Toronto

• Silver in Digital – Health Care Services for Hospital for Sick Children titled “Pain Squad”

• Silver in Digital – Mobile Apps for Hospital for Sick Children titled “Pain Squad”

• Bronze in Digital – Banners for BMW Upgrade Event titled “The Upgradable Banner”

They also attained Finalist status in The NEW for Hospital for Sick Children titled “Pain Squad”.

Leo Burnett Toronto, Toronto

• Silver in Design – Brochures/Catalogues - Consumer for Smith Restaurant + Bar titled “Smith. Food for the Everyman.”

• Bronze in Design – Brand Identity - Regional for Elections Ontario titled “We Make Voting Easy”

• Bronze in Print – Public Service/Social Welfare Campaign for Raising The Roof titled “Dog”, “Outside”, “Help” and “Job”

• Bronze in TV/Cinema/Online Film – Branded Content for Cheer titled “Dig It! Get It!”

They also attained Finalist status in TV/Cinema/Online Film – Social Media for James Ready titled “James Ready Spelling Bee Lottery”.

Lowe Roche, Toronto

• Silver in Design – Animation for Type Bookstore titled “The Joy of Books”

• Bronze in TV/Cinema/Online Film – Best Use of Innovation for o.b. tampons titled “A Personal Apology (Just For You)”

lg2, Montreal

• Silver in Radio – Retail for Sears Optical titled “Goosebumps”

Rethink, Vancouver

• Silver in Radio – Retail Campaign for Science World titled “Sneeze”, “Right Handed” and “Giant Nerds”

They also attained Finalist status in Radio – Retail Campaign for Playland titled “By The Numbers”, “Ze Name” and “Teutonic Taunting”.

DraftFCB, Toronto

• Bronze in Radio – Innovative Use of Radio for Pflag Canada titled “Jazz”

• Bronze in Radio – Retail for Paradise Pools titled “Better”

They also attained Finalist status in Radio – Public Service/Social Welfare for Pflag Canada titled “Jazz” and in Radio – Health Care Services for Audiologist titled “Baby”.

john st. Toronto

• Bronze in Design – Use of Copywriting for john st. titled “Catvertising”

FINALISTS

BBDO Toronto, Toronto attained Finalist status in TV/Cinema/Online Film – Confection/Snacks for Skittles, titled “Werebaby” and in TV/Cinema/Online Film – Confection/Snacks for Skittles titled “Dr. Cyclops”.

Bleublancrouge, Montreal attained Finalist status in TV/Cinema/Online Film - Music – Sound Design for Star Wars Identities: The Exhibition titled “Vader”.

Juniper Park, Toronto attained Finalist status in Design – Logos for Story Planet titled “Story Planet Logo”.

GRAND LIAs

There were a total of five Grand LIAs awarded worldwide this year:

CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.

R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”.

BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.

Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film - Music for Chipotle titled “Back to the Start”.

serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.

LIA has awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

AGENCY OF THE YEAR: R/GA, New York

NETWORK OF THE YEAR: BBDO

PRODUCTION COMPANY OF THE YEAR: Soixante Quinze, Paris

POST-PRODUCTION COMPANY OF THE YEAR: The Mill

In 2012, a total of 15,418 entries were received from 76 countries.

The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

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