24th October 2012
From: London International Awards
Contact: Rebecca Morgan: beccy@liaawards.com
EMBARGOED UNTIL MONDAY, 5th Nov 2012, 10:00 GMT
R/GA, New York Wins Agency of the Year and 1 of 3 Grand LIAs awarded to the USA at the 27th Annual London International Awards
(London, 5th November 2012) The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period with the addition of seminars and one-on-one ’Creative Conversations’.
The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.
Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”
R/GA, New York has been named Agency of the Year and is awarded the Grand LIA in the medium of Non-Traditional for Nike “Nike+ FuelBand”. This also won Gold in the Non-Traditional category of Sports.
In addition to being honoured with the Grand LIA for Non-Traditional and Agency of the Year, ** R/GA, New York** is the most awarded US Agency with a total of nine Statues and three Finalists:
R/GA, New York
Gold in Digital – Mobile Apps for Nike titled “Nike+ FuelBand”
Gold in Digital – Sports for Nike titled “Nike+ FuelBand”
Gold in Digital – Use of Social Media for Adam Tensta titled “One Copy Song”
Gold in Integrated Campaign for Nike titled “Nike+ FuelBand”
Gold in Non-Traditional – Sports for Nike titled “Nike+ FuelBand”
Gold in R/GA for Nike titled “Nike+ FuelBand”
Silver in Design – Use of Copywriting for R/GA titled “Office Cupid”
Silver in Digital for Adam Tensta titled “One Copy Song”
Bronze in Digital – Navigation/Interactivity for Nike titled “Nike+ FuelBand”
They also attained Finalist status in Digital – Apps/Products for Adam Tensta titled “One Copy Song”, and in Digital – Retail for Google titled “Wallet”.
Creative Artists Agency, Los Angeles and Duotone Audio Group, New York are both awarded Grand LIAs in TV/Cinema/Online Film – Music for Chipotle titled “Back to the Start”. Creative Artists Agency, Los Angeles are also awarded the following:
Creative Artists Agency, Los Angeles
Gold in Digital – Animation/Motion Graphics for Chipotle titled “Back to the Start”
Gold in TV/Cinema/Online Film – Retail for Chipotle titled “Back to the Start”
Gold in TV/Cinema/Online Film - Music – Music Adaptation for Chipotle titled “Back to the Start”
Gold in TV/Cinema/Online Film - Music – Music Adaptation for Chipotle titled “Abandoned”
Silver in Design – Motion Graphics - Animation for Chipotle titled “Back to the Start”
Bronze in TV/Cinema/Online Film - Production | Post-Production – Animation for Chipotle titled “Back to the Start”
Bronze in TV/Cinema/Online Film - Production | Post-Production – Music Video - Animation for Chipotle titled “Back to the Start”
CP+B, Boulder has won the Integrated Campaign Grand LIA for American Express, titled “Small Business Gets an Official Day”. This also wins Gold in Integrated Campaign.
Other winning companies from the United States include:
Y&R New York, New York
Silver in Radio - Foods Campaign for Campbell’s Chunky Soup titled “Knock, Knock”, “Dorm”, “Poetry”
Silver in Radio – Foods for Campbell’s Chunky Soup titled “Knock Knock”
Silver in Radio – Script Writing for Campbell’s Chunky Soup titled “Knock Knock”
Bronze in Radio – Script Writing for Campbell’s Chunky Soup titled “Dorm”
Bronze in Radio – Script Writing for Campbell’s Chunky Soup titled “Poetry”
Bronze in Radio – Public Service/Social Welfare for People for the Ethical Treatment of Animals titled “Wild Animal Agent”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post Production for Direction and Visual Effects for Conrad Hotel titled “Metamorphosis” and in Radio – Script Writing for People for the Ethical Treatment of Animals titled “Wild Animal Agent”.
Euro RSCG New York, New York
Silver in TV/Cinema/Online Film – Beverages - Alcoholic Campaign for Dos Equis titled “On Language”, “Pommel Horse”, “Sword Fight”, “Going Dutch” and “On Cougars”
Silver in Radio – Script Writing for Dos Equis titled “Cinco”
Bronze in Radio – Beverages for Dos Equis titled “Cinco”
Bronze in Radio – Music Original - Song for The Ad Council/The National Campaign to Prevent Teen and Unplanned Pregnancy titled “Never Give Up (Pop)”
They also attained Finalist status for two Dos Equis ads. Dos Equis titled “Sauna” attained Finalist in Radio for Beverages and Script Writing and Dos Equis titled “Good Side” attained Finalist in Radio – Beverages.
BBDO New York, New York
Bronze in Integrated Campaign for Snickers “The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign”
Bronze in TV/Cinema/Online Film – Retail Campaign for Fedex “AAAA Auto Repair”, “2 Sided Paper”, and “Witness Protection”
Bronze in TV/Cinema/Online Film – Corporate Image for Fedex “AAAA Auto Repair”
Bronze in TV/Cinema/Online Film – Direction for The Art of Shaving “The Gentleman Shaver”
Bronze in TV/Cinema/Online Film – Social Media for AT&T “You’ve Got A Case”
Bronze in TV/Cinema/Online Film – Corporate Image for FedEx Cup “Band”
They also attained Finalist status in Radio – Entertainment Campaign for Eastbound and Down titled “Tough Guy”, “Cock Fight” and “Hotel Bar”.
Leo Burnett Detroit, Troy
Gold in Digital – Public Service/Social Welfare for Troy Public Library titled “Book Burning Party”
Silver in Digital – Viral for Troy Public Library titled “Book Burning Party”
Silver in Digital – Use of Social Media for Troy Public Library titled “Book Burning Party”
They also attained Finalist status in Non-Traditional – Public Service/Social Welfare for Troy Public Library titled “Book Burning Party”.
jumP, New York
Gold in TV/Cinema/Online Film - Editing for United Colors of Benetton “Milk & Honey”
Silver in TV/Cinema/Online Film - Production | Post-Production – Editing for Art of Shaving titled “Gentleman Shaver”
Bronze in TV/Cinema/Online Film – Music Video – Editing for Maroon Five “Moves Like Jagger”
LatinWorks, Austin
Gold in Radio – Entertainment for Cine Las Americas International Film Festival titled “Adult”
Silver in Radio – Entertainment Campaign for Cine Las Americas International Film Festival titled “Action”, “Adult” and “Epic”
Bronze in Radio – Entertainment for Cine Las Americas International Film Festival titled “Action”
Ogilvy New York, New York
Gold in Poster – Use of Typography Campaign for IMB titled “Think”
Silver in Poster – Art Direction Campaign for IMB titled “Think”
They also attained Finalist status in TV/Cinema/Online Film – Branded Content for Coke Zero titled “A Step From Zero” and in TV/Cinema/Online Film – Utilities for Time Warner Cable titled “Couch”.
Tool, Santa Monica
Silver in Digital – Viral for Little Monster titled “Take This Lollipop”
Silver in Digital – Use of Social Media for Little Monster titled “Take This Lollipop”
BUCK, Los Angeles
- Gold in TV/Cinema/Online Film - Production | Post-Production – Animation for Good Books titled “Metamorphosis”
They also attained Finalist status in TV/Cinema/Online Film - Production | Post-Production – Web Services for Good Books titled “Metamorphosis”.
Digital Domain, Los Angeles
- Gold in TV/Cinema/Online Film - Production | Post-Production – Best Use of Innovation for Coachella titled “Virtual 2Pac”
Arnold Worldwide, Boston
- Silver in Radio – Public Service/Social Welfare for CDC Anti-Smoking Campaign “Christine's Flavor Tip”
They also attained Finalist status Radio – Public Service/Social Welfare for “Shane's Tips”
Fallon, Minneapolis
- Silver in Integrated Campaign for H&R Block “Second Look Detroit”
They also attained Finalist status in TV/Cinema/Online Film - Music – Music Adaptation for Cosmopolitan Hotel of Las Vegas titled “Let me Go”
harvest, Santa Monica
- Silver in TV/Cinema/Online Film - Production | Post-Production – Editing for Nike Surf titled “Jump Rope”
JWT, New York
- Silver in Digital – Mobile Apps for Band-Aid titled “Band-Aid Magic Vision”
Lapiz, Chicago
- Silver in Radio – Public Service/Social Welfare for Mujeres Latinas en Accion titled “Husband”
Landor Associates, Cincinnati
- Silver in Design – Logos for Queen Elizabeth Prize for Engineering titled “Create the Future”
They also attained Finalist status for AIGA titled “The World’s Smallest Poster”.
Leo Burnett, New York
- Silver in Integrated Campaign for Village Voice Newspaper “New York Writes Itself”
Method Studios, Santa Monica
- Silver in TV/Cinema/Online Film - Production/Post Production – Visual Effects for Kia titled “Share Some Soul”
World Wide Wadio, Los Angeles
- Silver in Radio – Retail for Total Wine & More titled “Ridge in the Name”
Yessian Music, New York
- Silver in TV/Cinema/Online Film - Music – Music Adaptation for Budweiser titled “Eternal Optimism”
DDB Chicago, Chicago
- Bronze in TV/Cinema/Online Film - Music – Music Adaptation for State Farm titled “Empire State of Mind Tribute to 9/11”
Pereira & O’Dell, San Francisco
Bronze in Digital – Recreational for LEGO titled “LEGO Super Heroes Movie Maker”
Bronze in Digital – Mobile Apps for LEGO titled “LEGO Super Heroes Movie Maker”
Publicis New York, New York
- Bronze in Radio – Cosmetics/Toiletries/Pharmaceuticals Campaign for Scope titled “Boss,” “Wedding”, and “Park”
They also attained Finalist status in Radio – Cosmetics/Toiletries/Pharmaceuticals for both Scope titled “Park” and Scope titled “Wedding”.
KNARF®, New York
- Bronze in Design – Innovated Use of Design for SteveJobsMomentofSilence.Org titled “The Steve Jobs Moment of Silence”
They also attained Finalist status in Digital – Public Service/Social Welfare for Moment of Silence Inc. titled “The Steve Jobs Moment of Silence”.
Leo Burnett, Chicago
- Bronze in TV/Cinema/Online Film – Production | Post Production – Animation for Hallmark titled “Mother Bird”
They also attained Finalist status in Radio – Banking/Financial/Insurance for Fifth Third Bank titled “The Listener”.
Logan, Los Angeles
- Bronze in TV/Cinema/Online Film – Production | Post Production – Cinematography for Elder Scrolls V: Skyrim titled “Elder Scrolls V: Skyrim”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post Production – Direction for Elder Scrolls V: Skyrim titled “Elder Scrolls V: Skyrim”
PRETTYBIRD, Culver City
- Bronze in TV/Cinema/Online Film - Music – Music Original - Song for Converse titled “Warrior”
They also attained Finalist status in TV/Cinema/Online Film - Music – Innovative Use of Music and Sound for Converse titled “Warrior”.
Y&R Chicago, Chicago
- Bronze in Integrated Campaign for Craftsman titled “SCREW*D”
They also attained Finalist status in Radio – Home Furnishings/Appliances for Craftsman titled “Infinity Pool”.
AKQA, New York
- Bronze in Digital – Public/Social Welfare for Pencils of Promise titled “Made With Pencils”
Antfood Music & Sound Design, Brooklyn
- Bronze in TV/Cinema/Online Film - Music – Music Original - Underscore for Good Books titled “Metamorphosis”
BBDO San Francisco, San Francisco
- Bronze in Non-Traditional – Live Events - Beyond Advertising for Pima Air and Space Museum “Great Paper Airplane Project”
Goodby Silverstein & Partners, San Francisco
- Bronze in Digital – Automotive for Chevy Sonic titled “Chevy Sonic Launch”
Kbs+ New York, New York
- Bronze in TV/Cinema/Online Film – Corporate Image for Adopt US Kids Campaign titled “Ice Cream”
McCann Erickson, New York
- Bronze in Digital – Confections/Snacks for General Mills titled “Nature Valley Trail View”
VML, Kansas City
- Bronze in Digital – Branded Content for Gatorade titled “Everything to Prove”
FINALISTS
COPILOT Strategic Music + Sound, New York attained Finalist status in TV/Cinema/Online Film - Music – Music Adaptation for Bethesda Softworks titled “Dishonored Gameplay Trailer”.
Human, New York attained Finalists status in TV/Cinema/Online Film - Music – Music Adaptation for both Cosmopolitan Hotel of Las Vegas titled “Let me Go” and for Jameson Whiskey titled “Hawk”.
Elias Arts, Santa Monica attained Finalist status in TV/Cinema/Online Film - Music – Music Adaptation for Hyundai titled “All for One”.
StrawberryFrog, New York attained Finalist status in TV/Cinema/Online Film – Beverages - Alcoholic for Jim Beam titled “Parallels”.
GRAND LIAs
There were a total of five Grand LIAs awarded worldwide this year:
CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.
R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”.
BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.
Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film - Music for Chipotle titled “Back to the Start”.
serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.
LIA has awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
AGENCY OF THE YEAR: R/GA, New York
NETWORK OF THE YEAR: BBDO
PRODUCTION COMPANY OF THE YEAR: Soixante Quinze, Paris
POST-PRODUCTION COMPANY OF THE YEAR: The Mill
In 2012, a total of 15,418 entries were received from 76 countries.
The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
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