23rd October 2012
From: London International Awards
Contact: Rebecca Morgan: beccy@liaawards.com
EMBARGOED UNTIL MONDAY, 5th Nov 2012, 10:00 GMT
Leo Burnett, Sydney & George Patterson Y&R, Melbourne are Australia’s most
awarded at the 27th Annual International Awards
(London, 5th November 2012) The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period with the addition of seminars and one-on-one ’Creative Conversations’.
The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.
Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”
Leo Burnett Sydney and George Patterson Y&R are the two most awarded Australian entrants this year with Leo Burnett Sydney and George Patterson Y&R being awarded with five statues each:
Leo Burnett Sydney, Sydney
Gold in Radio – Script Writing for Bundaberg Red titled “Catfish”
Silver in Radio – Beverages for Bundaberg Red titled “Catfish”
Silver in Radio – Script Writing for Bundaberg Red titled “Butterfly”
Bronze in Radio – Beverages for Bundaberg Red titled “Butterfly”
Bronze in Radio – Beverages Campaign for Bundaberg Red titled “Butterfly”, “Catfish” and “Pig”
They also attained Finalist status in TV/Cinema/Online Film - Production | Post-Production – Animation for Bundaberg Red titled “Catfish”.
George Patterson Y&R, Melbourne
Silver in Digital – Visual Design for Australian Air Force titled
“The Paper Baron”
Silver in Integrated Campaign for Defence University Sponsorship titled “Mobile Medic”
Silver in Non-Traditional – Interactive Installations for Defence University Sponsorship titled “Mobile Medic”
Silver in TV/Cinema/Online Film – Banking/Financial/Insurance for
Medibank Health Insurance titled “Circle of Life”
Bronze in TV/Cinema/Online Film - Music – Use of Licensed Music for Odyssey House titled “The Box”
They also attained Finalist status in Print – Art Direction for Royal Australian Navy titled “Do You Fit?” and in Poster – Innovative Use of Poster for Defence University Sponsorship titled “Mobile Medic”.
Other winning companies from Australia include:
Alt.vfx, Brisbane
Gold in TV/Cinema/Online Film – Production | Post-Production – Direction for Tooheys Extra Dry titled “Nocturnal Migration”
Gold in TV/Cinema/Online Film – Production | Post-Production – Visual Effects for Tooheys Extra Dry titled “Nocturnal Migration”
Sapient Nitro, Brisbane
- Gold in Radio – Sound Design for Earphone Bully titled “Earphone Bully”
The Monkeys, Sydney
Silver in Radio – Retail Campaign for IKEA Storage Workspace – Declutter, Destress titled “High-lighter”, “Yo-Yo” and “Undies”
Silver in TV/Cinema/Online Film – Branded Content for Sydney Opera House titled “The Ship Song Project”
Bronze in Radio – Retail for IKEA titled “Lost Toy”
They also attained Finalist status in Radio – Retail for IKEA titled “Gas Leak” and in TV/Cinema/Online Film – Corporate Image for Sydney Opera House titled “The Ship Song Project”.
Eardrum, Sydney
Silver in Radio – Corporate Image for Commercial Radio Australia titled “Ear App”
Silver in Radio – Direction for Earphone Bully titled “Earphone Bully”
Bronze in Radio – Direction for IKEA titled “Highlighter”
Revolver, Sydney
Silver in TV/Cinema/Online Film - Production | Post Production – Direction for McDonald’s titled “Staying Up”
Bronze in TV/Cinema/Online Film – Production | Post Production – Direction for BUPA titled “The Moment”
Bronze in TV/Cinema/Online Film – Production | Post Production in Cinematography for McDonald’s titled ”Staying Up”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post Production – Direction for Speed (Transport Accident Commission) titled “Thursday Arvo” and in TV/Cinema/Online Film – Production | Post Production – Editing for BUPA titled “The Moment”
Clemenger BBDO, Sydney
Silver in Digital – Weird Wonderful Work for TEDx titled “Mimeisthai”.
Bronze in Digital – Innovative Use of Digital for TEDx titled “Mimeisthai”
They also attained Finalist status in TV/Cinema/Online Film – Production | Post Production – Visual Effects for Foxtel titled “London Olympics” and in Design – Environmental Installations/Displays – Temporary for TEDx titled “Mimeisthai”.
Clemenger BBDO Melbourne
- Silver in TV/Cinema/Online Film – Banking/Financial/Insurance for National Australia Bank titled “Job Interview”
They also attained Finalist status in TV/Cinema/Online Film – Health Care Services for BUPA titled “The Moment”, in TV/Cinema/Online Film – Beverages - Non-Alcoholic for TATA Global Beverages titled “Leaving” and in Print – Beverages - Alcoholic Campaign for Carlton Mid titled “Blondes”, “Redheads” and “Lying Down”.
DDB Sydney, Sydney
- Silver in Print – Automotive Campaign for Volkwagen titled “Bikers-Police”, “Car Jack-Glass Truck” and “Portaloo-Hearse”
They also attained Finalist status in TV/Cinema/Online Film – Automotive for Volkswagen Tiguan titled “Cross Country”.
Naked Communications Australia, Melbourne
- Silver in Digital – Art Series Hotels titled “Steals Banksy”
They also attained Finalist status in Digital – Weird Wonderful Work for Art Series Hotels titled “Steal Banksy”.
Turning Studios, Sydney
- Silver in TV/Cinema/Online Film - Music – Music Adaptation for Sydney Opera House titled “The Ship Song Project”
DMG Radio Australia, Brisbane
- Bronze in Radio – Conceived & Produced by Station for Subway Restaurants titled “Australia’s Favorite Subway Cookie: Who Will You Vote For?”
They also attained Finalist status in Radio – Conceived & Produced by Station for Goodlife Healthclubs titled “Skinny Jeans & Your Feet”.
US, Sydney
- Bronze in Integrated Campaign for Nike titled “She Runs The Night”
They also attained Finalist status in Radio – Banking/Financial/Insurance for H&R Block titled “H&R Block Radio – Simple to Complex”.
Whybin\TBWA Sydney, Sydney
- Bronze in Integrated Campaign for Australian Cricket Team Sponsorship titled “M.J. Bale – Grazed On Greatness”
They also attained Finalist status in Integrated Campaign for Pedigree Adoption Drive titled “Pedigree Adoption Drive”.
Innocean Australia, Sydney
- Bronze in TV/Cinema/Online Film - Music – Music Adaptation for Hyundai i30 titled “Break Free”
Leo Burnett, Melbourne
- Bronze in Integrated Campaign for Slurpee titled “BYO Cup Day”
M&C Saatchi, Sydney
- Bronze in Print – Public Service/Social Welfare Campaign for Medicins Sans Frontieres titled “Tap”, “Carburetor”, “Fuse Box” and “Cabinet”
Method Studios, Sydney
- Bronze in TV/Cinema/Online Film – Production | Post Production – Editing for Volkswagen Tiguan titled “Cross Country”
Rafael May, Sydney
- Bronze in TV/Cinema/Online Film - Music – Music Original - Underscore for Levi’s Stretch To Fit Jeans titled “Levi’s X Korea National Ballet”
FINALISTS
Animal Logic, Sydney attained Finalist status in TV/Cinema/Online Film –Production | Post Production – Visual Effects for TAC – Transport Accident Commission titled “Motorcycle Reconstruction”.
Noise International, Sydney attained Finalist status in TV/Cinema/Online Film - Music – Music Original - Song for Audi A1 Sportback titled “Good Morning’.
Whybin TBWA, Melbourne attained Finalist status in Radio – Entertainment for BETSTAR titled “Lucky Country”.
GRAND LIAs
There were a total of five Grand LIAs awarded worldwide this year:
CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.
R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”.
BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.
Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film - Music for Chipotle titled “Back to the Start”.
serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.
LIA has awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
AGENCY OF THE YEAR: R/GA, New York
NETWORK OF THE YEAR: BBDO
PRODUCTION COMPANY OF THE YEAR: Soixante Quinze, Paris
POST-PRODUCTION COMPANY OF THE YEAR: The Mill
In 2012, a total of 15,418 entries were received from 76 countries.
The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
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