25th October 2012

From: London International Awards

Contact: Rebecca Morgan: beccy@liaawards.com

EMBARGOED UNTIL MONDAY, 5th Nov 2012, 10:00 GMT

Hakuhodo Inc., Tokyo is the Most Awarded Japanese Agency Winning Gold, Silver and 3 Bronze LIAs at the 27th Annual London International Awards

(London, 5th November 2012) The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period with the addition of seminars and one-on-one ’Creative Conversations’.

The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.

Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”

Hakuhodo Inc., Tokyo is awarded a Gold in Design – Branded Content for Google Maps titled “8 BIT”. They were also awarded Silver in Digital – Online Games for Google Chrome titled “The Google Puzzle”. Two Bronze LIAs were awarded for Google Chrome titled “OK Go – All is Not Lost” in the categories of Design – Motion Graphics – Typography and Digital – Microsites. Their final Bronze statue was awarded for TV/Cinema/Online Film – Best Use of Innovation for Google Chrome titled “Hatsune Miku”

Other winning companies from Japan include:

Dentsu Inc. Tokyo

• Gold in Design – Poster Campaign for East Japan Railway Company titled “Get Back, Tohoku.” “One Line Connects Us All”, “First Visit, Now First in My Heart”, “Let Yourself Be Impressed”, “Extra Helpings of Happiness (Seconds Anyone?)” and “Come See What We Call Date”

• Silver in Package Design – Pharmaceuticals for Magic 1Day Menicon Flat Pack

• Bronze in Radio – Innovative use of Radio for Honda Smile Mission titled “Car Radio-Personality”

In addition to the achievements listed above, Dentsu Inc. Tokyo attained Finalist status in Design – Poster Campaign for the Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo – One’s Battle titled “Fools Never Are Suspicious”, “I Fear. I Think”, “Clueless Friends ARE Your Enemy”, “Cunning is Beautiful”, “It’s All Right” is Not So All Right” and “Originality Comes to Power” and for DESIGN FEVER! titled “777”, “Casino”, “Moe” and “SF”.

I&S BBDO Inc. Tokyo

• Gold in Design – Client Promotion for Umino Seaweed Store titled “Design NORI”

They also attained Finalist status in Design – Posters for Ninshinihon Funeral Parlor titled “Life is Endless”.

TBWA\ Hakuhodo, Tokyo

• Silver in TV/Cinema/Online Films - Music – Innovative Use of Music and Sound for COGOO for Bicycle Shop For Youth titled “Turntable Rider”

• Bronze in Design – Environmental Installations/Displays - Temporary for IKEA titled “Skima Gallery”

They also attained Finalist status in The NEW for MIRAINIHON Project titled “The Future of Japan”.

Gtdi. Co. Ltd, Tokyo

• Bronze in Package Design – Wines for Rice Magic Sparkling Sake

FINALISTS

Engine Films Inc, Tokyo attained Finalist status in Integrated Campaign for Ice no mi titled “The Secret Idol”.

Hakuhodo Kettle, Tokyo attained Finalist status in Integrated Campaign for Google titled “Memories For The Future”.

GRAND LIAs

There were a total of five Grand LIAs awarded worldwide this year:

CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.

R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”.

BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.

Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film - Music for Chipotle titled “Back to the Start”.

serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.

LIA has awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

AGENCY OF THE YEAR: R/GA, New York

NETWORK OF THE YEAR: BBDO

PRODUCTION COMPANY OF THE YEAR: Soixante Quinze, Paris

POST-PRODUCTION COMPANY OF THE YEAR: The Mill

In 2012, a total of 15,418 entries were received from 76 countries.

The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

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