23rd October 2012
From: London International Awards
Contact: Rebecca Morgan: beccy@liaawards.com
EMBARGOED UNTIL MONDAY, 5th Nov 2012, 10:00 GMT
serviceplan, Munich awarded Grand LIA in Radio, in addition to an outstanding
four Golds and three Bronzes at the 27th Annual London International Awards
(London, 5th November 2012) The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period with the addition of seminars and one-on-one ’Creative Conversations’.
The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.
Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”
serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”. In addition to being honoured with the Grand LIA in Radio, they have been awarded with the following:
serviceplan, Munich
Gold in Radio – Innovative Use of Radio for Voluntary Humanitarian Orginisation titled “Radio Ghosts”
Gold in Design – Annual Reports for Verband Austria Solar titled “The Solar Annual Report 2011”
Gold in Print – Direct Marketing – Business-to-Business for Verband Austria Solar titled “The Solar Annual Report 2011”
Gold in Digital – Weird Wonderful Work for LEGO titled “LEGO Builders of Sound”
Other winning companies from Germany include:
Jung von Matt, Hamburg
Gold in Package Design – Pharmaceuticals for Ricola
Gold in Design – Environmental Installations/Displays – Temporary for Mercedes-Benz B-Class F-CELL titled “The Invisible Drive”
Silver in Digital – Viral for Mercedes-Benz B-Class F-CELL titled “The Invisible Drive”
Silver in Non-Traditional – Automotive for Mercedes-Benz B-Class F-CELL titled “The Invisible Drive”
Silver in The NEW for Mercedes-Benz B-Class F-CELL titled “The Invisible Drive”
Silver in Print – Recreational Campaign for LEGO titled “Asterix and Obelix”, “Ernie and Bert”, “The Smurfs”, “Ninja Turtles”, “Donald Duck, Huey, Dewey and Louie”
Silver in Design – Art Direction Campaign for LEGO titled “Asterix and Obelix”, “Ernie and Bert”, “The Smurfs”, “Ninja Turtles”, “Donald Duck, Huey, Dewey and Louie”
Bronze in Print – Art Direction Campaign for LEGO titled “Asterix and Obelix”, “Ernie and Bert”, “The Smurfs”, “Ninja Turtles”, “Donald Duck, Huey, Dewey and Louie”
Bronze in Integrated Campaign for Gunter Demnig titled “Stones Telling Stories – Online Holocaust Memorial”
HEIMAT, Berlin
Gold in TV/Cinema/Online Film - Music – Sound Design for HORNBACH DIY/Home Improvement Superstores titled “No One Feels It Like You Do – Symphony”
Silver in Digital – Visual Design for Turner Broadcasting System Deutschland titled “The CNN Ecosphere Project”
Bronze in Digital – Animation/Motion Graphics for Turner Broadcasting System Deutschland titled “The CNN Ecosphere Project”
They also attained Finalist status in Digital – Microsites and Digital – Navigation/Interactivity for Tuner Broadcasting System Deutschland titled “The CNN Ecosphere Project” and in Integrated Campaign for CNN International titled “The CNN Ecosphere Project”. In addition, Finalist status was awarded in TV/Cinema/Online Film - Music – Music Original - Underscore for HORNBACH DIY/Home Improvement Superstores titled “Crack”.
Scholz & Friends, Berlin
Gold in Design – Use of Photography Campaign for City Cleaning Hamburg – TrashCam Hamburg titled “Water”, “Tower” and “Dom”
Silver in Package Design – Home Products for Panasonic Energy Saving Lamp
Bronze in Design – Environmental Installations/Displays - Temporary for Siemens Washing Machines titled “The Laundry Gallery”
Bronze in Non-Traditional – Retail for Fruit Figures titled “Fresh ‘N’ Friends Foodstore”
They also attained Finalist status in Poster – Use of Photography Campaign for City Cleaning Hamburg – TrashCam Hamburg titled “Water”, “Tower” and “Dom”.
Scholz & Friends, Hamburg
- Bronze in Radio – Automotive for Opel Insignia titled “Lullaby”
DDB Tribal Group, Berlin
Silver in Non-Traditional – Automotive for Volkswagen titled “Don’t Make Up and Drive”
Bronze in Non-Traditional – Guerilla Marketing for Volkswagen titled “Don’t Make Up and Drive”
They also attained Finalist status in Digital – Corporate Image for Volkswagen titled “Don’t Make Up and Drive”, in TV/Cinema/Online Film - Music – Music Original - Song for Volkswagen Tiguan titled “It Feels Good To Know You Could”, in Non-Traditional – Guerrilla Marketing for BISS Magazine titled “Bottle Recruitment” and in Print – Automotive for Volkswagen Park Assist titled “Hedgehog and Fish”.
DDB Tribal Group, Düsseldorf
- Silver in Non-Traditional – Interactive Installations for Imagine Series Limited Edition Grand Piano titled “Piano for Peace”
They also attained Finalist status in Digital – Corporate Image for Imagine Series Limited Edition Grand Piano titled “Piano for Peace”.
Ogilvy Germany, Frankfurt
Gold in Radio – Public Service/Social Welfare for HMTM Hannover titled “The Absolute Pitch”
Bronze in Design – Environmental Installations/Displays – Temporary for Matchbox titled “There is a Child in Each Man”
Ogilvy Germany, Düsseldorf
- Silver in Design – Environmental Installations/Displays – Temporary for Raum D – Studio for People with Dementia titled “Vivid Memories”
Kolle Rebbe, Hamburg/KOREFE, Hamburg
- Gold in Design – Client Promotion for Gerstenberg – Verlag titled “The Real Cookbook”
They also attained Finalist status in Package Design – Foods for The Deli Garage.
Kolle Rebbe, Hamburg independently also won
- Bronze in Non-Traditional – Public Service/Social Welfare for MISEREOR e.V – 2 Euro Help titled “The Power of a Coin”.
gürtlerbachmann, Hamburg
- Silver in Design – Brochures/Catalogues - Consumer for Görtz titled “Book of Birds”.
They also attained Finalist status in Design – Use of Illustration for Gruner & Jahr Flora Garten titled “Book of Poison” and in Package Design – Apparel for Close – The Four of Woolga.
BBDO Germany, Düsseldorf
- Bronze in TV/Cinema/Online Film - Music – Music Original - Song for smart fortwo titled “Facelift”.
They also attained Finalist status in Non-Traditional – Branded Content for Smart fortwo Electric Drive titled “EBall” and in Print – Use of Typography Camaign for Mercedez-Benz Night View Assist titled “Bike”, “Child” and “Deer”.
KNSK, Hamburg
Bronze in Radio – Public Service/Social Welfare Campaign for Federal Ministry for the Environment, Nature Conservation and Nuclear Safety titled “Lion”, “Whale” and “Rainforest”
Bronze in Radio – Direction for WMF titled “Flexi Whisk”
Interone, Munich/Hamburg
- Silver in Digital – Public Service/Social Welfare for Earth Link e.V Registred Organisation Against Child Labour titled “aVOID Plugin”
GRAND LIAs
There were a total of five Grand LIAs awarded worldwide this year:
serviceplan, Munich has been awarded Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.
CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.
R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”.
BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.
Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film - Music for Chipotle titled “Back to the Start”.
LIA has awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
AGENCY OF THE YEAR:** R/GA, New York**
NETWORK OF THE YEAR: BBDO
PRODUCTION COMPANY OF THE YEAR:** Soixante Quinze, Paris**
POST-PRODUCTION COMPANY OF THE YEAR: The Mill
In 2012, a total of 15,418 entries were received from 76 countries.
The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.
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