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24th October 2012

From: London International Awards

Contact: Rebecca Morgan: beccy@liaawards.com

EMBARGOED UNTIL MONDAY, 5th Nov 2012, 10:00 GMT

ABBOTT MEAD VICKERS BBDO, London is the Most Awarded UK Entrant in 2012

(London, 5th November 2012) The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period with the addition of seminars and one-on-one ’Creative Conversations’.

The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.

Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”

Abbott Mead Vickers BBDO achieved two Golds in Radio for Women’s Aid Domestic Violence. The first was for the Public Service/Social Welfare Campaign titled “Ask”, “Call to Stop”, “No Stopping”, “You Called” and “Thanks”. The second, titled “Domestic Violence” in Innovative Use of Radio.

Abbott Mead Vickers BBDO was also awarded two Silvers. One for Guinness Rugby titled “Flame”, “Roots” and “Mountain” in Poster – Use of Illustration Campaign. The second was awarded for Doritos titled “Dip Desperado” in TV/Cinema/Online Film - Music – Music Original - Underscore. Doritos “Dip Desperado” also achieved a Bronze in TV/Cinema/Online Film - Confectionary/Snacks.

Two further Bronzes were awarded for Lottery Good Causes – “Mother Daughter” in TV/Cinema/Online Film – Production | Post-Production for Direction and Editing.

The final Bronze was awarded for Mars Snickers titled “You’re Not You When You’re Hungry” in Digital Specialisms – Use of Social Media.

Abbott Mead Vickers BBDO also attained Finalist status in TV/Cinema/Online Film - Production | Post-Production – Animation for Twinnings Tea titled “Sea”, in TV/Cinema/Online Film - Production | Post-Production – Cinematography for Lottery Good Causes titled “Mother Daughter”, in TV/Cinema/Online Film - Production | Post-Production – Editing for Lottery Good Causes titled “Heros Return”, in TV/Cinema/Online Film - Production | Post-Production – Direction for Doritos titled “Dip Desperado” and in TV/Cinema/Online Film – Confections/Snacks for Snickers titled “Locker Room”.

Other winning companies from the United Kingdom include:

Euro RSCG, London

They also attained Finalist status in TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Durex titled “Vinyl”.


Ogilvy & Mather, London

They also attained Finalist status in Radio - Automotive Campaign for Ford Focus Ecoboost Engine titled “Vincent”, Bernard” and “Jimmy”.


DDB UK, London

They also attained Finalists status for three Volkswagen ads. One in TV/Cinema/Online Film – Automotive for Volkswagen titled “See Film Differently – Silence of the Lambs”, one in Print – Automotive Campaign for Volkswagen Automatic Distance Control titled “Porta-loo”, “Tanker” and “Prisoner” and one in Poster – Use of Typography Campaign for BlueMotion titled “Flower”, ”Cog”, “Graph”, “Bouncing Coin”, “Big Fish Small Fish” and “Cheering Man”.


Gorgeous, London


RKCR/Y&R, London

They also attained Finalist status in TV/Cinema/Online Film - Production | Post Production – Animation for BBC Olympics 2012 titled “DNA”.


ichi, London


DLKW Lowe, London

They also attained Finalist status in Billboard – Public Service/Social Welfare and Digital for Innovative Use of Digital and Public Service/Social Welfare for Microloan Foundation titled “Pennies for Life”. Finalist status was also awarded in TV/Cinema/Online Film - Music – Use of Licensed Music for Omo titled “Set Them Free”.


BBH, London

They also attained Finalists status in TV/Cinema/Online Film – Foods for Weetabix Yellow Box titled “Big Day” and in Print – Cosmetics/Toiletries/Pharmaceuticals Campaign for Axe titled “Fireworks”, “Petrol Station” and “Park”.


McCann, Manchester


Wave Studios, London


Final Cut, London

They also attained Finalist status in TV/Cinema/Online Film - Production | Post Production – Editing for John Lewis titled “The Long Wait”.


Factory, London

They also attained Finalist status in TV/Cinema/Online Film - Music – Sound Design for National Lottery Good Causes titled “Heroes Return”.


Marshall Street Editors, London


The Mill, London

They also attained Finalist status in TV/Cinema/Online Film - Production | Post Production – Animation for Audi titled “Hummingbird in Animation.


Rattling Stick, London


750mph, London


CHI & Partners, London

They also attained Finalist status in Poster – Media Promotion Campaign for The Times Jubilee titled “Prince Phillip”, “Walkabout” and “Churchill”.


Film Club, London


M&C Saatchi, London


MPC, London

The also attained Finalist status TV/Cinema/Online Film - Production | Post Production – Visual Effects for Playstation titled “The World is in Play” and Avios titled “Anything Can Fly” and in TV/Cinema/Online Film - Production | Post Production – Animation for Nationwide titled “Carousel”.


RSA Films, London


FINALISTS

Academy Films London attained Finalists status in TV/Cinema/Online Film - Production | Post Production – Direction for NSPCC titled “The $#*! Kids Say” and for Hovis titled “Farmer’s Lad”. They also attained Finalist status in TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals for Durex titled “Vinyl”.

Leo Burnett, London attained Finalist status in Non-Traditional – Direct Marketing for Pantone titled “Pantone Queen” and in Radio – Media Promotion Campaign for Freeview titled “Football”, “Tennis” and “Sprinting”.

Mad Cow, London attained Finalist status in TV/Cinema/Online Film - Production | Post Production – Cinematography for BMW Presents titled “The Protection Barrier”.

R/GA, London attained Finalist status in The NEW for Getty Images titled “The Watermark Project”.

Radium Audio, London attained Finalist status in TV/Cinema/Online Film - Music – Music Original - Underscore for Pause Digital Festival titled “PauseFest Opening Titles - Equilibrium”.


GRAND LIAs

There were a total of five Grand LIAs awarded worldwide this year:

CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.

R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”.

BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.

Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film - Music for Chipotle titled “Back to the Start”.

serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.

LIA has awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

AGENCY OF THE YEAR: R/GA, New York

NETWORK OF THE YEAR: BBDO

PRODUCTION COMPANY OF THE YEAR: Soixante Quinze, Paris

POST-PRODUCTION COMPANY OF THE YEAR: The Mill

In 2012, a total of 15,418 entries were received from 76 countries.

The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

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