25th October 2012

From: London International Awards

Contact: Rebecca Morgan: beccy@liaawards.com

EMBARGOED UNTIL MONDAY, 5th Nov 2012, 10:00 GMT

AlmapBBDO, São Paulo is again the most awarded Agency in Brasil at the 27th Annual London International Awards

(London, 5th November 2012) The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period with the addition of seminars and one-on-one ’Creative Conversations’.

The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.

Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”

AlmapBBDO wins a Gold, three Silvers and six Bronzes. The Gold is awarded in Print – Cosmetics/Toiletries/Pharmaceuticals Campaign for Cafiaspirin tilted “Cell Mate”, “45 Year Old Son” and “Lawyer”. The Silvers are awarded in Non-Traditional – Direct Marketing for Volkswagen Trucks titled “Styrofoam”, in Print – Web Services for Getty Images titled “Ali” and the final Silver is awarded in Digital – Corporate Image for Panamericana Escola De Arte e Design, titled “[inner]Creative”. Their work for Getty Images titled “From Love to Bingo” attained a Bronze in TV/Cinema/Online Film – Production | Post Production – Editing, and two Finalists, one in Animation and the other in Web Services. Volkswagen Original Parts “The Original Click” receives two Bronzes in Digital, one in Banners and one in Automotive Products. Volkswagen Trucks titled “Pineapple”, “Brick” and “Wine” wins a Bronze in Print – Automotive Campaign and attains Finalist status in Poster – Automotive Campaign. A Bronze is awarded in Print – Automotive Campaign for Volkswagen Features, titled “Tree”, “Toaster” and “Light Bulb”. A Bronze is also awarded in Digital – Weird Wonderful Work for Billboard “Guitar Pee”. Lastly, AlmapBBDO was awarded Finalist status in Design – Client Promotion for Havaianas “Clips”.

Other winning companies from Brasil include:

Ogilvy Brasil, São Paulo

• Silver in Digital – Foods for Hellmann’s titled “Recipe Receipt”

• Silver in Print – Use of Typography Campaign for Claro Letters titled “A”, “T”, “S” and “I”

• Silver in The NEW for Hellmann’s titled “Recipe Receipt”

• Bronze in Digital – Innovative Use of Digital for Coca-Cola titled “Happiness Refill”

• Bronze in Digital – Beverages - Non-Alcoholic for Coca-Cola titled “Happiness Refill”

• Bronze in The NEW for Coca Cola titled “Happiness Refill”

• Bronze in Poster – Use of Typography Campaign for Claro Letters titled “A”, “T”, “S” and “I”

They also attained Finalist status in TV/Cinema/Online Film – Beverages – Non-Alcoholic for Flying Horse Energy Drink titled “Catoast”, in Design – Environmental Installations/Displays – Temporary for Sprite titled “Shower”, in Print – Media Promotion Campaign for Forbes – The World Without Billionaires titled “Bill Gates”, “Tiger Woods”, “Richard Branson”, “Eike Batista”, “Donald Trump” and “Mark Zuckerberg” and in Non-Traditional – Direct Marketing for Hellmann’s titled “Recipe Receipt”.

Publicis Brasil, São Paulo

• Gold in Radio – Household Products for Nestle Purina titled “Only a Dog – Park”

• Bronze in Radio – Household Products for Nestle Purina titled “Only a Dog – Getting Home”

• Bronze in Radio – Household Products Campaign for Nestle Purina – Only a Dog titled “Getting Home“, “Park” and “Sofa”

DDB Brasil, São Paulo

• Silver in The NEW for C&A titled “Fashion Like”

• Bronze in Non-Traditional – Guerilla Marketing for ABRA – Brazilian Academy of Art titled “+arte”

• Bronze in Radio – Music Original - Song for Follow Magazine titled “Is the New”

They also attained Finalist status in Radio – Media Promotion for Follow Magazine titled “Is the New” and in TV/Cinema/Online Film – Music Original - Song for Follow Magazine titled “Is the New”.

F/Nazca Saatchi & Saatchi, São Paulo

• Bronze in Print – Sports Campaign For Nike titled “There are No Ex-Addicted”, “A Light Jog”, “I Knew“, “I’m Addicted”, “Praying to Get Out“ and “A Friend Offered”

• Bronze in TV/Cinema/Online Film – Sports for Nike titled “Before & After”

• Bronze in TV/Cinema/Online Film – Production | Post Production – Direction for Associacao Cultural Video titled “Good Morning, Good Afternoon, Good Night”

They also attained Finalist status in Integrated Campaign for Pinacoteca do Estado de São Paulo titled “Le Curiosism”and in TV/Cinema/Online Film – Production | Post Production – Editing for Associacao Cultural Video titled “Good Morning, Good Afternoon, Good Night”.

Greco Design, Belo Horizonte

• Silver in Design – Signage for Dauro Oliveira titled “Orthodontics Clinic Signage”

Y&R São Paulo

• Bronze in Radio – Home Furnishings/Appliances for LG Time Machine titled “Titanic”

They were also awarded Finalist status in Radio – Home Furnishings/Appliances for LG Time Machine titled “127 Horas” and in Radio – Home Furnishings/Appliances Campaign for LG Time Machine titled “127 Horas”, “Titanic”, “Rambo” and “Shark”.

Giovanni+Draftfcb, São Paulo

• Bronze in Print – Personal Items/Gift Items for JVC Camera GCPX10 titled “Skateboard”

Monumenta, Brasilia

• Bronze in Non-Traditional – Guerilla Marketing for Chevrolet Cobalt titled “Rescue-drive”

WMcCANN, São Paulo

• Bronze in TV/Cinema/Online Film - Music – Music Original - Underscore for Xbox titled “Hard Times”.

Wieden + Kennedy, São Paulo

Attained Finalist status in TVCinema/Online Film – Production | Post Production – Visual Effects and in TV/Cinema/Online Film – Cosmetics/Toiletries/Pharmaceuticals for Old Spice titled “Motorcycle”.

GRAND LIAs

There were a total of five Grand LIAs awarded worldwide this year:

CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.

R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”.

BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.

Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film - Music for Chipotle titled “Back to the Start”.

serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.

LIA has awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.

AGENCY OF THE YEAR: R/GA, New York

NETWORK OF THE YEAR: BBDO

PRODUCTION COMPANY OF THE YEAR: Soixante Quinze, Paris

POST-PRODUCTION COMPANY OF THE YEAR: The Mill

In 2012, a total of 15,418 entries were received from 76 countries.

The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

All Winning Work, Creative Credits, Press Releases and LIA Statue images can be accessed on the London International Awards Press site. High-resolution images of Winners and Finalists can be downloaded from this site.

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