Non-Traditional Finalists
| Branded Content | |||
|---|---|---|---|
| Entrant | Product / Service | Title | |
| BBDO Germany GmbH, Düsseldorf | Smart fortwo Electric Drive | 'EBall' | view details |
| Direct Marketing | |||
|---|---|---|---|
| Entrant | Product / Service | Title | |
| Leo Burnett London, London | Pantone | 'Pantone Queen' | view details |
| McCann Worldgroup, Mumbai | Saregama Music | 'Keeping the Legend Alive' | view details |
| Ogilvy & Mather Guatemala, Guatemala | Claro | 'Half of HBO for Free' | view details |
| Ogilvy Brasil, São Paulo | Hellmann's | 'Recipe Receipt' | view details |
| Guerrilla Marketing | |||
|---|---|---|---|
| Entrant | Product / Service | Title | |
| DDB Tribal Group GmbH, Berlin | BISS Magazine | 'Bottle Recruitment' | view details |
| Media Promotion | |||
|---|---|---|---|
| Entrant | Product / Service | Title | |
| Y&R Dubai, Dubai | Gulf News | 'The Headline News Cup Sleeve' | view details |
| Public Service/Social Welfare | |||
|---|---|---|---|
| Entrant | Product / Service | Title | |
| Cheil Worldwide, Seoul | Minewater | 'Donating 2-Barcode Water' | view details |
| Leo Burnett Detroit, Troy | Troy Public Library | 'Book Burning Party' | view details |
| Retail | |||
|---|---|---|---|
| Entrant | Product / Service | Title | |
| DDB South Africa, Johannesburg | McDonald's Kids Birthday Parties | 'Lounge Jumping Castle' | view details |