• BISS Bottle Recruitment.jpg
  • BISS_Bottle_Recruitment.jpg


Non-Traditional — Guerrilla Marketing

Entrant: DDB Tribal Group, Berlin

BISS Magazine
"Bottle Recruitment"

Description of the Project

Brief: The Munich street magazine BISS was in need of more newspaper vendors. So, the aim was to develop a promotion that directly addresses people with social difficulties to win them over as new members of the sales team.

Solution: To qualify as one of their vendors, BISS is looking for people who take their destiny into their own hands. Who are prepared to earn Euro by Euro on the street. Just like bottle collectors. However, these people are hard to reach through the mass media. That is why BISS decided to turn the very thing into a medium that occupies bottle collectors the most: deposit bottles.

Scale and Location: In cooperation with breweries, local celebrities and the readers, BISS placed around 30.000 bottles all over Munich. Thus, the street magazine was not only able to get in touch with the bottle collectors but also became the talk of the town.

Results: The idea made an impact: Up till now 25% of the staff was recruited through this promotion.

Video Technology: Videolink/TMT Film & TV Services Director: KRONCK Music Composer: Cloud Cult Sound Design: Daniel Erl/Robert Miller Sound Engineer: Salome Römer Sound Design Company: M-Sound Cameramen: Clemens Krüger/Salome Römer Cutter: Vincent Urban Post-Production: Julia Dobler (Hager Moss), Philipp Bartel(Hager Moss), Julia Eberl (ARRI Film&TV Commerical) Technical Developer: Jonas Bosslet Assistant Producers: Elena Schmidt/Martha von Have Producers: Frances Rehn/Nina Welschof Executive Producer: Eric Moss Production Company: Hager Moss Commercial Agency Producer: Milena Milic Art Directors: Katharina Matthes/Lisa Kirchner/Lilli Langenheim Copywriter: Lennart Frank Creative Director: Johannes Hicks Executive Creative Director: Till Eckel Chief Creative Officer: Eric Schoeffler Agency: DDB Tribal Berlin, Berlin Agency Account Directors: Carolin Spahn/Sarah Bensel/Susanne Plümecke Client Account Directors: Johannes Denniger/Hildegard Denniger Corporate Name of Client: BISS Magazine

Sorry, this website doesn't support Internet Explorer 6

Please upgrade your browser.