The NEW Finalists
| The NEW | |||
|---|---|---|---|
| Entrant | Product / Service | Title | |
| Akestam Holst, Stockholm | Pepsi | 'The Sound of Football' | view details |
| BETC, Paris | Evian | 'Smart Drop' | view details |
| Cundari, Toronto | Hospital for Sick Children | 'Pain Squad' | view details |
| DDB Mexico, Mexico City | Terra Networks | 'Terra Poo WiFi' | view details |
| Ogilvy France, Paris | Ford Keyfree System | 'Keyfree Login' | view details |
| R/GA, New York | Getty Images | 'The Watermark Project' | view details |
| serviceplan gruppe GmbH & Co. KG, Munich | LEGO | 'LEGO Builders of Sound' | view details |
| TBWA HAKUHODO, Tokyo | MIRAINIHON Project | 'The Future of Japan' | view details |
| TBWA\RAAD, Dubai | Red Tomato Pizza | 'VIP Fridge Magnet' | view details |