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Finalist

The NEW

Entrant: Ogilvy France, Paris

Ford Keyfree System
"Keyfree Login"

Music: Apollo, Montréal
Description of the Project

Ford Keyfree is a great technology present in all Ford cars. It's a great innovation because it allows people to save what's most precious: more time. We wanted to transcript the same benefit into people's everyday life. We created Keyfree login, an app that synchronizes the web browser and the Smartphone so when a person leaves the computer, all the web accounts automatically logs off.

Head of Marketing: Bruno Charvet Head of Communication: Fabrice Giacoletti Music: Apollo, Paris Design Consultant: Gurvan Prioul Digital Producer: Hugo Diaz Head of Digital and Branded Content: Frederic Levron Production Companies: Earys/Chez Eddy, Paris Creative Technologist: Maxime Bentho/Michael Guilhermet/Tan-Phat Tran User Experience: David Raichman (Ogilvy Lab) Art Directors: Julien Conter/Eve Roussou Copywriter: Antoine Gauquelin Creative Director: Thierry Chiumino Executive Creative Director: Chris Garbutt Chief Creative Officer: Chris Garbutt Agency: Ogilvy France, Paris Agency Account Directors: Natalie Heckel/Amrita Bourdon/Xavier Delaporte Corporate Name of Client: Ford

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