Ford Keyfree is a great technology present in all Ford cars. It's a great innovation because it allows people to save what's most precious: more time. We wanted to transcript the same benefit into people's everyday life. We created Keyfree login, an app that synchronizes the web browser and the Smartphone so when a person leaves the computer, all the web accounts automatically logs off.
Finalist
The NEW
Entrant: Ogilvy France, Paris
Ford Keyfree System
"Keyfree Login"
Music:
Apollo, Montréal
Description of the Project
Head of Marketing:
Bruno Charvet
Head of Communication:
Fabrice Giacoletti
Music:
Apollo, Paris
Design Consultant:
Gurvan Prioul
Digital Producer:
Hugo Diaz
Head of Digital and Branded Content:
Frederic Levron
Production Companies:
Earys/Chez Eddy, Paris
Creative Technologist:
Maxime Bentho/Michael Guilhermet/Tan-Phat Tran
User Experience:
David Raichman (Ogilvy Lab)
Art Directors:
Julien Conter/Eve Roussou
Copywriter:
Antoine Gauquelin
Creative Director:
Thierry Chiumino
Executive Creative Director:
Chris Garbutt
Chief Creative Officer:
Chris Garbutt
Agency:
Ogilvy France, Paris
Agency Account Directors:
Natalie Heckel/Amrita Bourdon/Xavier Delaporte
Corporate Name of Client:
Ford