We created 'The Sound of Football' to give the visually impaired a better football experience and take the first step towards creating new aides where technology can be used to 'see with sound'. As a first test, we arranged a football match between a team of visually impaired players and a team of former professional footballers. How they would perform under equal conditions in a match where no one can see? Everything from the match and the story to the technology was documented on our website and spread online to journalists, influential bloggers and, of course, the visually impaired community itself.
Finalist
The NEW
Entrant: Åkestam Holst, Stockholm
Pepsi
"The Sound of Football"
Sound Design Company:
The Line, Stockholm
VFX Company:
Tracab, Stockholm
Interactive Producer:
Alex Picha
Production Company:
Society 46, Stockholm
Art Director:
Bjorn Kusa
Copywriter:
Patrick Dry
Creative Director:
Martin Cedergren
Agency:
Åkestam Holst, Stockholm
Agency Account Director:
Thomas Gibson
Corporate Name of Client:
Pepsi
Description of the Project