In Mexico, like in many other countries, Internet users are visiting less portals and are spending most of the online time in social networks. It was urgent for Terra to motivate users to visit their site and generate more attraction and surprise for the brand.

We created a device that ensured a free wi-fi connection in public parks. Just for creating higher impact and surprise, we made it so that it is activated using pet´s poo. The device calculated the weight and gave everyone free minutes of internet access.