Bronze Winner
The NEW
Entrant: Ogilvy Brasil, São Paulo
Coca-Cola
"Happiness Refill "
Description of the Project
Coke wanted to insert their brand among the young emerging middle-class consumers who love their mobile phones, but can´t afford a generous data plan. Moreover, in Brazil most Wi-Fi spots aren’t free. So, they created the Happiness Refill: a dispenser machine with a built-in computer that connects via wi-fi to a Coke Mobile Browser (APP). Instead of dispensing soda, it fills up mobile phones with free data credits. Through the Happiness Refill App, teenagers can use the credits to navigate the internet.
Concept:
Tiago Fernandes/Pedro di Nardo/Daniel Uchoa
UXD:
Pablo Moura/Nasser Said/Priscila Loschiavo
Project Management:
Paula Santana/Emerson Silva
Digital Operations Director:
José Carlos Tinoco
Sound Designer:
Professor Pardal
Sound Design Company:
S de Samba, São Paulo
Director:
Carla Nobre
Production Company:
Fulano Filmes , São Paulo
Design Directors:
Eduardo Garretano/Pablo Moura
Design Company:
Ogilvy Brasil, São Paulo
Agency Producers:
Gilberto Filho/Juscelino Vieira/Bruno Belcastro/Jô Cassiano/Moisés Richard/Eduardo Medeiros/Joao Guilherme/Antonio Neto
Art Directors:
Rafael Rizuto/Raphael Lucone
Copywriters:
Eduardo Marques/Flavio Tamashiro
Creative Director:
Eduardo Marques
Executive Creative Directors:
Claudio Lima/Fred Saldanha
Chief Creative Officer:
Anselmo Ramos
Agency:
Ogilvy Brasil , São Paulo
Planner:
Bruno Cunha
Agency Account Directors:
Leticia Arlsanian/Elaine Thompson/ Eloyse Gameiro/Mirna Abaurre
Client Account Director:
Adriana Knackfuss
Corporate Name of Client:
The Coca-Cola Company
