Gold Winner


Entrant: BBDO Guerrero, Makati City

"Bottle Light"

Editor: Ed Santos Technical Developer: Chico Jabines Producer: Illac Diaz Photographers: Karel Sevilla/Leo Dino/Joy Aquino/Aids Tecson Graphic Designer: Manny Vailoces Production Manager: Al Salvador Programmer: Dennis Billano Social Media Strategist: Roshan Nandwani Creative Technologist: Marissa Manaloto/Xerg Aguilar Agency Producers: Jing Abellera/Ino Magno Art Directors: Dennis Nierra/Tim Villela/Dale Lopez/Ley Mababangloob Copywriters: Rachel Teotico/Raymund Sison/David Guerrero Creative Director: Dale Lopez Executive Creative Director: David Guerrero Group Creative Director: Dale Lopez Chief Creative Officer: David Guerrero Agency: BBDO Guerrero, Makati City Agency Account Directors: Carmella Q. Montilla/Fran Gonzalez/Dalla Sucgang/Denise Gamo Client Account Director: Michael Eric Rosales Corporate Name of Client: Pepsico International
Description of the Project

Pepsi wanted to extend its long-running 'Change Tastes Good' campaign. True to its commitment to change, the brand needed to continue to find real solutions to real problems to engage the youth in creating positive change. So Pepsi partnered with relevant local governments and My Shelter Foundation to install solar bottle lights - a unique daytime lighting solution for urban poor communities living in homes without natural light sources. Solar bottle lights are recycled plastic Pepsi bottles installed on roofs to refract sunlight into 55W of light. This cuts down electric bills and helps reduce carbon emission. The brand has installed over 20,000 lights through the combination of volunteer action, online donation and direct sponsorship.

To spread the project, Pepsi helped establish a center to train volunteers and educated companies, schools and people on how to create and install lights. A model community, wherein every home is lit by at least 2 bottle bulbs, was established to help take the model across the global Pepsi system. The project was covered by TedX, BBC and NHK. It received 'Best of the Best' at the 2012 Global Pepsi Performance with Purpose Awards and was specially commended at the 2011 World Climate Conference.

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