Song Title: Word Up Music Performed By: Blackmon and Jenkins Music Arranger: MPM Cinematographer: John Lynch Director: Adam Hashemi Production Company: Blink , London Executive Agency Producer: Jo Charlesworth Art Director: Mike Insley Copywriter: Harry Stanford Creative Director: Dom Gettins Executive Creative Director: Mick Mahoney Agency: Euro RSCG London , London Corporate Name of Client: Unilever