Silver Winner
Package Design — Home Products
Entrant: Scholz & Friends, Berlin
Panasonic Energy Saving Lamp
Print Agency Producer:
Franziska Ibe
Art Buyer:
Kirsten Rendtel
Art Director:
Walter Ziegler
Copywriter:
Michael Schoepf
Creative Directors:
Michael Winterhagen/Nils Busche
Executive Creative Director:
Matthias Spaetgens
Chief Creative Officer:
Martin Pross
Agency:
Scholz & Friends, Berlin
Client Account Director:
Salvatore Amato
Corporate Name of Client:
Panasonic Marketing Europe GmbH
Description of the Project
Oojective:
Increase the sales of eco-friendly Panasonic energy saving lamps.
Concept:
We need to convince the customer of the sustainability of the product. Therefore, we developed a packaging which does not end up in the garbage, but as a colorful lampshade on the ceiling. With designs on which nature – in the truest sense – celebrates the eco friendliness of the customer.
Target Audience:
Consumers with ecological awareness.