Package Design — Home Products
Entrant: Scholz & Friends, Berlin
Panasonic Energy Saving Lamp
Print Agency Producer:
Michael Winterhagen/Nils Busche
Executive Creative Director:
Chief Creative Officer:
Scholz & Friends, Berlin
Client Account Director:
Corporate Name of Client:
Panasonic Marketing Europe GmbH
Description of the Project
Increase the sales of eco-friendly Panasonic energy saving lamps.
We need to convince the customer of the sustainability of the product. Therefore, we developed a packaging which does not end up in the garbage, but as a colorful lampshade on the ceiling. With designs on which nature – in the truest sense – celebrates the eco friendliness of the customer.
Consumers with ecological awareness.