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Package Design — Home Products

Entrant: Scholz & Friends, Berlin

Panasonic Energy Saving Lamp

Print Agency Producer: Franziska Ibe Art Buyer: Kirsten Rendtel Art Director: Walter Ziegler Copywriter: Michael Schoepf Creative Directors: Michael Winterhagen/Nils Busche Executive Creative Director: Matthias Spaetgens Chief Creative Officer: Martin Pross Agency: Scholz & Friends, Berlin Client Account Director: Salvatore Amato Corporate Name of Client: Panasonic Marketing Europe GmbH
Description of the Project

Oojective: Increase the sales of eco-friendly Panasonic energy saving lamps.

Concept: We need to convince the customer of the sustainability of the product. Therefore, we developed a packaging which does not end up in the garbage, but as a colorful lampshade on the ceiling. With designs on which nature – in the truest sense – celebrates the eco friendliness of the customer.

Target Audience: Consumers with ecological awareness.

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