"The Four of Woolga”- four lovingly designed wool sock packaging for the whole family. The set is made out of four boxes. On each box you will find one illustrated family member: Father, Mother, Child and Baby.

With a purchase of 50 Euro in a CLOSED-Store every costumer received a wool sock packaging for free. When having all four boxes they easily stacked into each other like the Russian Matroyshka Dolls.

The goal was to develop a promotion, which would encourage collection and play, therefore pushing the winter sale.