Silver Winner

Package Design — Pharmaceuticals

Entrant: Dentsu Inc., Tokyo

Magic 1Day Menicon Flat Pack

Description of the Project

A contact lens pops up from a 1mm-thin contact lens flat pack. Features of this innovative new product were used to design the logo and main catchphrase. Our campaign helped convey the company’s development ingenuity.

Retoucher: Yosuke Mochizuki Printing Director: Takeshi Arimoto Photographer: Takaya Sakano Designers: Toshimitsu Tanaka/Ayano Higa Design Company: Katachi, Tokyo Agency Producer: Koji Wada/Tetsuji Nose Art Director: Yoshihiro Yagi Copywriter: Haruko Tsutsui Creative Director: Morihiro Harano Agency: Dentsu, Tokyo/Drill, Tokyo/Party, Tokyo Account Executive: Dai Sakashita Client Account Director: Jun Yamazawa Corporate Name of Client: Menicon Co.,Ltd.

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