Silver Winner
Package Design — Pharmaceuticals
Entrant: Dentsu Inc., Tokyo
Magic 1Day Menicon Flat Pack
Description of the Project
A contact lens pops up from a 1mm-thin contact lens flat pack. Features of this innovative new product were used to design the logo and main catchphrase. Our campaign helped convey the company’s development ingenuity.
Retoucher:
Yosuke Mochizuki
Printing Director:
Takeshi Arimoto
Photographer:
Takaya Sakano
Designers:
Toshimitsu Tanaka/Ayano Higa
Design Company:
Katachi, Tokyo
Agency Producer:
Koji Wada/Tetsuji Nose
Art Director:
Yoshihiro Yagi
Copywriter:
Haruko Tsutsui
Creative Director:
Morihiro Harano
Agency:
Dentsu, Tokyo/Drill, Tokyo/Party, Tokyo
Account Executive:
Dai Sakashita
Client Account Director:
Jun Yamazawa
Corporate Name of Client:
Menicon Co.,Ltd.
