Package Design — Pharmaceuticals
Entrant: Jung von Matt, Hamburg
Alexa Heinzelmann/Helena Kraas
Reinhard Hunger/Klaus Merz
Lars Jakschik/Karina Riehle
Fabian Frese/Goetz Ulmer/Thimoteus Wagner/Martin Strutz
Chief Creative Officers:
Fabian Frese/Goetz Ulmer/Thimoteus Wagner
Jung von Matt, Hamburg
Client Account Director:
Corporate Name of Client:
Description of the Project
Ricola is the favorite bonbon of the great voices of the world. Its traditional blend of 13 natural herbs provides instant relief even to the most strained throats – an effect that we visualize with the help of the wrapping paper.
An illustrated special edition turns the drops into the heads of suffering singers. Each and every throat appears to be constricted. However, when you unwrap a bonbon, the throat is relieved and all hoarseness disappears.
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