Gold Winner

Package Design — Pharmaceuticals

Entrant: Jung von Matt, Hamburg


CGI Artist: Matthias Christen CGI Studio: The Scope Account Manager: Alexa Heinzelmann/Helena Kraas Illustrator: Julien Canavezes Photographers: Reinhard Hunger/Klaus Merz Graphic Designer: Dominique Winkel Designers: Lars Jakschik/Karina Riehle Art Director: Johannes Riffelmacher Copywriter: Hannah Haeffner Creative Directors: Fabian Frese/Goetz Ulmer/Thimoteus Wagner/Martin Strutz Chief Creative Officers: Fabian Frese/Goetz Ulmer/Thimoteus Wagner Agency: Jung von Matt, Hamburg Client Account Director: Bernhard Christen Corporate Name of Client: Ricola AG
Description of the Project

Ricola is the favorite bonbon of the great voices of the world. Its traditional blend of 13 natural herbs provides instant relief even to the most strained throats – an effect that we visualize with the help of the wrapping paper.

An illustrated special edition turns the drops into the heads of suffering singers. Each and every throat appears to be constricted. However, when you unwrap a bonbon, the throat is relieved and all hoarseness disappears.

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