Gold Winner
Package Design — Pharmaceuticals
Entrant: Jung von Matt, Hamburg
Ricola
CGI Artist:
Matthias Christen
CGI Studio:
The Scope
Account Manager:
Alexa Heinzelmann/Helena Kraas
Illustrator:
Julien Canavezes
Photographers:
Reinhard Hunger/Klaus Merz
Graphic Designer:
Dominique Winkel
Designers:
Lars Jakschik/Karina Riehle
Art Director:
Johannes Riffelmacher
Copywriter:
Hannah Haeffner
Creative Directors:
Fabian Frese/Goetz Ulmer/Thimoteus Wagner/Martin Strutz
Chief Creative Officers:
Fabian Frese/Goetz Ulmer/Thimoteus Wagner
Agency:
Jung von Matt, Hamburg
Client Account Director:
Bernhard Christen
Corporate Name of Client:
Ricola AG
Description of the Project
Ricola is the favorite bonbon of the great voices of the world. Its traditional blend of 13 natural herbs provides instant relief even to the most strained throats – an effect that we visualize with the help of the wrapping paper.
An illustrated special edition turns the drops into the heads of suffering singers. Each and every throat appears to be constricted. However, when you unwrap a bonbon, the throat is relieved and all hoarseness disappears.
