Solar energy is the main business of our client Austria Solar. That´s why we thought about how we could put this energy to paper. The result: the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages – a remarkable medium, which portrays Austria Solar as a consistently innovative inter-trade organization of the Austrian solar industry. “The Solar Annual Report 2011 – powered by the sun”
Gold Winner
Print — Direct Marketing - Business-to-Business
Entrant: serviceplan, Munich
Verband Austria Solar
"The Solar Annual Report 2011"
Final Art:
Alexandra Felbinger
Bookbinder:
Buchbinderei Ruffert
Printshop:
mory & meier
Producer:
Melanie Dienemann
Graphic Design:
Mathias Noesel
Art Director:
Matthaeus Frost
Copywriter:
Moritz Dornig
Creative Directors:
Cosimo Moeller/Alexander Nagel
Executive Creative Director:
Christoph Everke
Chief Creative Officer:
Alexander Schill
Agency:
serviceplan, Munich
Agency Account Director:
Diana Guender
Client Account Director:
Roger Hackstock
Corporate Name of Client:
Austria Solar - Verein zur Foerderung der thermischen Solarenergie
Magazine, Newspaper or DM:
Direct Mail
Description of the Project