Finalist
Print — Automotive Campaign
Entrant: DDB UK, London
Volkswagen Automatic Distance Control
"Porta-loo", "Tanker", "Prisoner"
Description of the Project
Volkswagen's Automatic Distance Control system is a radar device that keeps your vehicle a safe distance from the vehicle in front.
This campaign simply dramatises this benefit, by showing the backs of vehicles that you really don't want to get too close to.
Managing Partner:
Jonathan Hill
Project Managers:
Craig Neilson/Tim Walther
Photographer:
Sue Parkhill
Art Buyer:
Daniel Moorey
Art Director:
Pete Heyes
Executive Creative Director:
Jeremy Craigen
Agency:
DDB UK, London
Account Manager:
Harriet Bates
Agency Account Director:
Paul Billingsley
Agency Board Account Director:
Jason Lusty
Client Marketing Director:
Giovanni Perosino
Client Account Director:
Cornelia Kabelitz
Corporate Name of Client:
Volkswagen
Magazine, Newspaper or DM:
Magazine