Nobody likes to be interrupted during movies, so Fox Movies created a special time-slot to air break-free movies.
Torn ads that split the movie scene in two demonstrated the benefit of watching movies without commercials.
Finalist
Print — Media Promotion Campaign
Entrant: Leo Burnett Dubai, Dubai
Fox Movies
"Matrix Reloaded", "Hollywood Land", "Aliens vs. Predator "
Graphic Designer:
Ammar Safi
Art Director:
Mohammad Aram
Copywriter:
Jaison Ben
Creative Director:
Mohamed Oudaha
Executive Creative Director:
Peter Bidenko
Chief Creative Officer:
Bechara Mouzannar
Agency:
Leo Burnett Dubai, Dubai
Client Account Directors:
Lara Barkouki/Nadia Bedaywi
Corporate Name of Client:
FOX International Channels Middle East
Magazine, Newspaper or DM:
Magazine
Description of the Project