Our Lego print campaign aimed at inspiring parents and young adults for Lego by sparking their imagination. After looking closely at the minimalistic brick figures one recognises their childhood heroes.
Print — Recreational Campaign
Entrant: Jung von Matt, Hamburg
"Asterix and Obelix", "Ernie and Bert", "The Smurfs", "Ninja Turtles", "Donald Duck, Huey, Dewey, and Louie"
CG-Artists/CG-Photography: Matthias Christen/Florian von Behr/Faruk Heplevent/The Scope Digital Studio Producers: Christian Will/Thomas Thiessen Graphic Designers: Julian Lebel/Daniel Zier Art Director: Reza Ramezani Copywriters: Johannes Milhoffer/Corinna Ernst Creative Director: Karsten Ruddigkeit Chief Creative Officer: Deneke von Weltzien Agency: Jung von Matt, Hamburg Agency Account Director: Marc-Olaf Duncker Client Account Director: Katharina Sutch Corporate Name of Client: LEGO GmbH Magazine, Newspaper or DM: Magazine
Description of the Project