Finalist
Print — Art Direction
Entrant: George Patterson Y&R, Melbourne
Royal Australian Navy
"Do You Fit?"
Illustrator:
Bruce Bigelow
Illustration Company:
Electric Art, Sydney
Art Director:
Ant Simmons
Copywriter:
Alex Wadelton
Executive Creative Director:
Ben Coulson
Global Chief Creative Officer:
Tony Granger
Agency:
George Patterson Y&R, Melbourne
Agency Account Director:
Julian Bell
Corporate Name of Client:
Australian Defence Force
Magazine, Newspaper or DM:
Magazine
Description of the Project
The Navy wanted to attract people keen to work on the world's most advanced helicopters. To do this, we created an exploded schematic where the various roles available became a part of the diagram.
In this way, applicants could feel that they were an essential part of the worlds' most advanced helicopters.
