Our Lego print campaign aimed at inspiring parents and young adults for Lego by sparking their imagination. After looking closely at the minimalistic brick figures one recognises their childhood heroes.
Bronze Winner
Print — Art Direction Campaign
Entrant: Jung von Matt, Hamburg
LEGO
"Asterix and Obelix", "Ernie and Bert", "The Smurfs", "Ninja Turtles", "Donald Duck, Huey, Dewey, and Louie"
CG-Artists/CG-Photography:
Matthias Christen/Florian von Behr/Faruk Heplevent/The Scope Digital Studio
Producers:
Christian Will/Thomas Thiessen
Graphic Designers:
Julian Lebel/Daniel Zier
Art Director:
Reza Ramezani
Copywriters:
Johannes Milhoffer/Corinna Ernst
Creative Director:
Karsten Ruddigkeit
Chief Creative Officer:
Deneke von Weltzien
Agency:
Jung von Matt, Hamburg
Agency Account Director:
Marc-Olaf Duncker
Client Account Director:
Katharina Sutch
Corporate Name of Client:
LEGO GmbH
Magazine, Newspaper or DM:
Magazine
Description of the Project