The challenge was to find a new and engaging way to tell the same old story that consumers has heard a million times over.
Print — Household Products
Entrant: DDB Group Hong Kong, Hong Kong
Glad Cling Wrap
Illustrator: Anuchai Srijarunputong Photography Studio: Nok Remix Studio Art Directors: Leslie Wong/Tony Cheung/Asawin Phanichwatana Copywriters: Joshua Wong/Jeffry Gamble Creative Director: Asawin Phanichwatana Executive Creative Director: Jeffry Gamble Group Creative Director: May Wong Agency: DDB Group Hong Kong, Hong Kong Agency Account Directors: Simone Tam/Alexis Chiu Corporate Name of Client: Clorox Magazine, Newspaper or DM: Newspaper
Description of the Project