The challenge was to find a new and engaging way to tell the same old story that consumers has heard a million times over.
Bronze Winner
Print — Household Products
Entrant: DDB Group Hong Kong, Hong Kong
Glad Cling Wrap
"Pineapple"
Illustrator:
Anuchai Srijarunputong
Photography Studio:
Nok Remix Studio
Art Directors:
Leslie Wong/Tony Cheung/Asawin Phanichwatana
Copywriters:
Joshua Wong/Jeffry Gamble
Creative Director:
Asawin Phanichwatana
Executive Creative Director:
Jeffry Gamble
Group Creative Director:
May Wong
Agency:
DDB Group Hong Kong, Hong Kong
Agency Account Directors:
Simone Tam/Alexis Chiu
Corporate Name of Client:
Clorox
Magazine, Newspaper or DM:
Newspaper
Description of the Project