Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women.

The images capture guys and girls coming together in precarious situations where chaos is just about to break out. In one image, a girl carrying a bag full of fireworks meets a guy holding a blowtorch dangerously close to her. Another shows a guy and girl meeting at a petrol station, where sparks are about to fly.