While Land Rover vehicles can take on any obstacles in the desert, it cannot be said the same of their owners. Sandstorms, deadly animals and sinkholes are just a few things they might encounter. And when they venture deep into the desert, even the most experienced drivers can quickly succumb to the harshness of the desert.
We created a survival guide, which explained the basics for staying alive in the Arabian desert. We researched every indigenous animal and plant people could encounter and how they could be used to survive. We studied the topography of the region to guide people to safety. And we even took an extra step so that in case of emergency, people could always EAT the book. It was made out of edible ink and paper with a nutritional value close to that of a cheeseburger. Finally, its reflective packaging similar to army rations could be used to signal for help.