Finalist
Print — Use of Typography Campaign
Entrant: BBDO Germany, Duesseldorf
Mercedes-Benz Night View Assist
"Bike", "Child", "Deer"
Description of the Project
On time with the darkest season Mercedes-Benz communicates one of the most modern safety features: the Night View Assist. It sees what escapes the eye of the driver.
Post-Production:
Sevengreen Picture Works, Hamburg
Art Buyer:
Lynn Sutliff
Typographer:
Daniel Haschtmann
Photographer:
Jan van Endert
Art Director:
Daniel Haschtmann
Copywriter:
David Missing
Chief Creative Officer:
Wolfgang Schneider
Agency:
BBDO Proximity, Berlin
Account Team:
Jan Hendrik Oelckers/Joris Jonker/Ann-Kathrin v. Rechenberg
Mark BBDO Account Team:
Martin Vejdovsky/Jana Valencikova
Group Account Director:
Sebastian Schlosser
Managing Director:
Dirk Spakowski
Creative/Managing Directors:
David Mously/Jan Harbeck
Client Account Director:
Jan Bubenik
Corporate Name of Client:
Mercedes-Benz Ceská republika s.r.o.
Magazine, Newspaper or DM:
Magazine
