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Print — Use of Typography Campaign

Entrant: BBDO Germany, Duesseldorf

Mercedes-Benz Night View Assist
"Bike", "Child", "Deer"

Description of the Project

On time with the darkest season Mercedes-Benz communicates one of the most modern safety features: the Night View Assist. It sees what escapes the eye of the driver.

Post-Production: Sevengreen Picture Works, Hamburg Art Buyer: Lynn Sutliff Typographer: Daniel Haschtmann Photographer: Jan van Endert Art Director: Daniel Haschtmann Copywriter: David Missing Chief Creative Officer: Wolfgang Schneider Agency: BBDO Proximity, Berlin Account Team: Jan Hendrik Oelckers/Joris Jonker/Ann-Kathrin v. Rechenberg Mark BBDO Account Team: Martin Vejdovsky/Jana Valencikova Group Account Director: Sebastian Schlosser Managing Director: Dirk Spakowski Creative/Managing Directors: David Mously/Jan Harbeck Client Account Director: Jan Bubenik Corporate Name of Client: Mercedes-Benz Ceská republika s.r.o. Magazine, Newspaper or DM: Magazine

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