Expanding on the "Your Not You When Your Hungry" campaign we brought it to an old medium in a new and exciting way by showing the effect hunger can have on radio dj's during live broadcasting. Listeners all over the island were confused because the DJ's were playing music in their stations they would never play. For example, a rock station would start playing salsa, a salsa station would start playing rock, and a reggetaon station would start playing opera.
Radio — Innovative Use of Radio
Entrant: BBDO Puerto Rico, Guaynabo