One out of eleven deaths caused by car accidents has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary thing about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened. These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby.
Gold Winner
Radio — Innovative Use of Radio
Entrant: serviceplan, Munich
Voluntary Humanitarian Organisation
"Radio Ghosts"
Creative Producer:
Florian Panier
Producers:
Philipp Feit/Eduardo Garcia
Production Company:
German Wahnsinn Team, Hamburg
Copywriter:
Andreas Schriewer
Creative Directors:
Till Diestel/Marc Vosshall
Chief Creative Officer:
Alexander Schill
Agency:
serviceplan, Munich
Agency Account Directors:
Ines Herbold/Kristian von Elm
Corporate Name of Client:
Johanniter-Unfall-Hilfe e.V.
Description of the Project