• Audio
  • Audio

Bronze Winner

Radio — Automotive

Entrant: Scholz & Friends, Hamburg

Opel Insignia

Description of the Project

Objective: Advertise the new safety features in the Opel Insignia.

Concept: A radio commercial that catches the drivers attention by showing the safety features right in front of their eyes.

Target Audience: Well educated drivers between 30 and 45 years with an over the average income.

Strategic Planning: Dr. Percy Smend Scriptwriter: Christiano Rocco Song Title: Wiegenlied Music Composer: Johannes Brahms Audio Engineer: Oscar Meixner Director: Willy Kaussen Production Company: Hastings Audio Network, Hamburg Art Director: Rod Henriques Creative Director: Willy Kaussen Executive Creative Director: Niels Alzen Chief Creative Officer: Matthias Schmidt Agency: Scholz & Friends, Hamburg Radio Station: Alster Radio Agency Account Directors: Sarah Kircher/Markus Neumann Client Account Directors: Tomás Caetano/Mark Niedzballa Corporate Name of Client: Adam Opel AG

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