Bronze Winner
Radio — Automotive
Entrant: Scholz & Friends, Hamburg
Opel Insignia
"Lullaby"
Description of the Project
Objective: Advertise the new safety features in the Opel Insignia.
Concept: A radio commercial that catches the drivers attention by showing the safety features right in front of their eyes.
Target Audience: Well educated drivers between 30 and 45 years with an over the average income.
Strategic Planning:
Dr. Percy Smend
Scriptwriter:
Christiano Rocco
Song Title:
Wiegenlied
Music Composer:
Johannes Brahms
Audio Engineer:
Oscar Meixner
Director:
Willy Kaussen
Production Company:
Hastings Audio Network, Hamburg
Art Director:
Rod Henriques
Creative Director:
Willy Kaussen
Executive Creative Director:
Niels Alzen
Chief Creative Officer:
Matthias Schmidt
Agency:
Scholz & Friends, Hamburg
Radio Station:
Alster Radio
Agency Account Directors:
Sarah Kircher/Markus Neumann
Client Account Directors:
Tomás Caetano/Mark Niedzballa
Corporate Name of Client:
Adam Opel AG
