Client asked us to communicate one of their highly technologically advanced features in a meaningful and consumer friendly way. Our thinking was this: Sometimes when you’re driving your brain takes a little leave of absence from your body. Maybe it visits a beach or lives out a bizarre fantasy moment while your body drives your car on autopilot. Mercedes-Benz Attention Assist is a nifty feature that brings you back from your daydream, back to the important task of driving.