Client asked us to communicate one of their highly technologically advanced features in a meaningful and consumer friendly way. Our thinking was this: Sometimes when you’re driving your brain takes a little leave of absence from your body. Maybe it visits a beach or lives out a bizarre fantasy moment while your body drives your car on autopilot. Mercedes-Benz Attention Assist is a nifty feature that brings you back from your daydream, back to the important task of driving.
Gold Winner
Radio — Automotive
Entrant: Net#work BBDO, Johannesburg
Mercedes-Benz: Alert Assist
"Boss"
Audio Engineer:
David Law
Sound Designer:
David Law
Sound Design Company:
FirstLeft, Johannesburg
Recording Studio:
FirstLeft, Johannesburg
Producers:
Tanja Rae/Natalie Sutton
Production Company:
FirstLeft, Johannesburg
Agency Producers:
Tanja Rae/Natalie Sutton
Executive Agency Producer:
Tanja Rae
Copywriters:
Jenny Gover/Brent Singer
Creative Directors:
Jenny Gover/Brent Singer
Executive Creative Director:
Rob McLennan
Agency:
Net#work BBDO, Johannesburg
Radio Station:
5FM
Corporate Name of Client:
Mercedes-Benz
Description of the Project