IKEA is famous for having funny sounding Swedish product names. This ad features a mother and her daughter having a conversation using only these product names.
Radio — Retail
Entrant: The Monkeys, Sydney
Recording Studio: Song Zu, Sydney Producer: Jade Wannell Director: Ralph van Dijk Production Company: Eardrum, Sydney Copywriter: Tim Green Executive Creative Director: Justin Drape Agency: The Monkeys, Sydney Agency Account Director: Clare Jones Corporate Name of Client: IKEA
Description of the Project