IKEA is famous for having funny sounding Swedish product names. This ad features a mother and her daughter having a conversation using only these product names.
Bronze Winner
Radio — Retail
Entrant: The Monkeys, Sydney
IKEA
"Lost Toy"
Recording Studio:
Song Zu, Sydney
Producer:
Jade Wannell
Director:
Ralph van Dijk
Production Company:
Eardrum, Sydney
Copywriter:
Tim Green
Executive Creative Director:
Justin Drape
Agency:
The Monkeys, Sydney
Agency Account Director:
Clare Jones
Corporate Name of Client:
IKEA
Description of the Project