Finalist
Radio — Utilities
Entrant: Demner, Merlicek & Bergmann, Vienna
Bob Data Packet
"Gugl-Crotch"
Description of the Project
bob is an Austrian mobile brand.
Gugl is a typical Austrian surname. And it is pronounced just like Google. So to promote bob’s data tariff, we made prank calls to people called Gugl. And asked Mr. & Mrs. Gugl “Google questions”.
Recording Studio:
Tic Music , Vienna
Agency Producer:
Evelyn Berghold
Copywriters:
Alexander Hofmann/Isabelle Stadler/Hieronymus Kloss
Creative Directors:
Alexander Hofmann/Francesco Bestagno
Agency:
Demner, Merlicek & Bergmann, Vienna
Account Agency Supervisor:
Christin Herrnberger
Account Agency Management:
Christian Ertl/Marilen Hennebach
Corporate Name of Client:
A1 Telekom Austria AG/bob
