Radio — Utilities

Entrant: Demner, Merlicek & Bergmann, Vienna

Bob Data Packet

Description of the Project

bob is an Austrian mobile brand. Gugl is a typical Austrian surname. And it is pronounced just like Google. So to promote bob’s data tariff, we made prank calls to people called Gugl. And asked Mr. & Mrs. Gugl “Google questions”.

Recording Studio: Tic Music , Vienna Agency Producer: Evelyn Berghold Copywriters: Alexander Hofmann/Isabelle Stadler/Hieronymus Kloss Creative Directors: Alexander Hofmann/Francesco Bestagno Agency: Demner, Merlicek & Bergmann, Vienna Account Agency Supervisor: Christin Herrnberger Account Agency Management: Christian Ertl/Marilen Hennebach Corporate Name of Client: A1 Telekom Austria AG/bob

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