Radio — Foods Campaign
Entrant: Y&R New York, New York
Campbell's Chunky Soup
"Knock, Knock", "Dorm", "Poetry"
Sound Design Company:
Phantom Audio, New York
Executive Agency Producer:
Executive Creative Director:
Chief Creative Officer:
Y&R New York, New York
Corporate Name of Client:
Description of the Project
Knock Knock: Letting your college-bound child raid the pantry for Campbell’s Chunky soup is the greatest act of parental kindness.
Poetry: When it comes to bridging the gap between feuding mother and daughter nothing comes close to the gift of Campbell’s Chunky Soup.
Dorm: Sure, college bound kids are embarrassed by their parents, but a case Campbell’s Chunky Soup can break the ice between them. Sorta.