Silver Winner
Radio — Foods Campaign
Entrant: Y&R New York, New York
Campbell's Chunky Soup
"Knock, Knock", "Dorm", "Poetry"
Audio Engineer:
Conrad Sanguineti
Sound Design Company:
Phantom Audio, New York
Agency Producer:
Jona Goodman
Executive Agency Producer:
Nathy Aviram
Copywriter:
Robert Rooney
Executive Creative Director:
James Caporimo
Chief Creative Officer:
Jim Elliott
Agency:
Y&R New York, New York
Radio Station:
WFRD-FM
Corporate Name of Client:
Campbell's Soup
Description of the Project
Knock Knock: Letting your college-bound child raid the pantry for Campbell’s Chunky soup is the greatest act of parental kindness.
Poetry: When it comes to bridging the gap between feuding mother and daughter nothing comes close to the gift of Campbell’s Chunky Soup.
Dorm: Sure, college bound kids are embarrassed by their parents, but a case Campbell’s Chunky Soup can break the ice between them. Sorta.
