We created a radio campaign that literally brings to life the overwhelming feeling of stress you experience upon entering a cluttered room. It also captures the relief you feel when everything is put properly away with IKEA’s storage solutions.
Silver Winner
Radio — Retail Campaign
Entrant: The Monkeys, Sydney
IKEA Storage Workspace - Declutter, Destress
"High-lighter", "Yo-Yo", "Undies"
Recording Studio:
Song Zu, Sydney
Director:
Ralph van Dijk
Production Company:
Eardrum, Sydney
Agency Producer:
Jade Wannell
Copywriters:
Tim Green/Paul Sharp
Executive Creative Director:
Justin Drape
Agency:
The Monkeys, Sydney
Agency Account Director:
Clare Jones
Corporate Name of Client:
IKEA
Description of the Project