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Silver Winner

Radio — Retail Campaign

Entrant: The Monkeys, Sydney

IKEA Storage Workspace - Declutter, Destress
"High-lighter", "Yo-Yo", "Undies"

Recording Studio: Song Zu, Sydney Director: Ralph van Dijk Production Company: Eardrum, Sydney Agency Producer: Jade Wannell Copywriters: Tim Green/Paul Sharp Executive Creative Director: Justin Drape Agency: The Monkeys, Sydney Agency Account Director: Clare Jones Corporate Name of Client: IKEA
Description of the Project

We created a radio campaign that literally brings to life the overwhelming feeling of stress you experience upon entering a cluttered room. It also captures the relief you feel when everything is put properly away with IKEA’s storage solutions.

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