The hum of a washing machine at work can so overpowering that it drowns out the other sounds in the house. But the Whirlpool Washing T50 washing machine comes with Quiet Wash that makes no sound at all. And we have dramatised its silence by bringing other sounds in the house to life. Sounds that you wouldn't have otherwise been able to hear.
Bronze Winner
Radio — Home Furnishings/Appliances Campaign
Entrant: DDB FZ, Dubai
Whirlpool T50 Washing Machine - Explore the Silence
"The Distracted Mosquito", "The Juvenile Fruit Fly", "The Army Ants"
Sound Designer:
Joe Najm
Production Company:
Mango Jam, Dubai
Copywriters:
Zahir Mirza/Firas Medrows
Creative Directors:
Firas Medrows/Zahir Mirza
Global Chief Creative Officer:
Amir Kassaei
Agency:
DDB FZ, Dubai
Radio Station:
Radio Mirchi
Agency Account Director:
Heba Elzoaiby
Client Account Director:
Sanjay Gokavi
Corporate Name of Client:
Al Ghandi Electronics
Description of the Project