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Bronze Winner

Radio — Home Furnishings/Appliances Campaign

Entrant: DDB FZ, Dubai

Whirlpool T50 Washing Machine - Explore the Silence
"The Distracted Mosquito", "The Juvenile Fruit Fly", "The Army Ants"

Sound Designer: Joe Najm Production Company: Mango Jam, Dubai Copywriters: Zahir Mirza/Firas Medrows Creative Directors: Firas Medrows/Zahir Mirza Global Chief Creative Officer: Amir Kassaei Agency: DDB FZ, Dubai Radio Station: Radio Mirchi Agency Account Director: Heba Elzoaiby Client Account Director: Sanjay Gokavi Corporate Name of Client: Al Ghandi Electronics
Description of the Project

The hum of a washing machine at work can so overpowering that it drowns out the other sounds in the house. But the Whirlpool Washing T50 washing machine comes with Quiet Wash that makes no sound at all. And we have dramatised its silence by bringing other sounds in the house to life. Sounds that you wouldn't have otherwise been able to hear.

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