Bronze Winner

Radio — Direction

Entrant: KNSK Advertising Agency, Hamburg

"Flexi Whisk"

Directors: Julian Heidt/Tim Krink Copywriters: Ulrike Wegert/Ansgar Boehme Creative Directors: Tim Krink/Ansgar Boehme/Ulrike Wegert Chief Creative Officer: Detmar Karpinski Agency: KNSK, Hamburg Radio Station: Alster Radio 106.8 Agency Account Director: Kirsten Kohls Client Account Director: Stephen Schuster Corporate Name of Client: WMF
Description of the Project

A promotion of the WMF ‘Flexi Whisk’, with which you can blend ingredients in an especially refined and thorough way. We demonstrate acoustically how the ingredients are mixed. A woman reads a sauce recipe out loud. The individual syllables of the ingredients become ever more thoroughly blended until something new emerges.

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