As most kids listen to radio stations & online audio via headphones, this immersive, ultra-realistic sound experience helps them empathize with victims of bullying. Earphone Bully uses 3D binaural recording techniques to give kids a sense of what it’s like to be bullied. More importantly, it directs them to a website with advice on how to speak out. The message was played on radio stations as one single ad break.
Silver Winner
Radio — Direction
Entrant: Eardrum, Sydney
Earphone Bully
"Earphone Bully"
Audio Engineer:
Michael Bates
Sound Designer:
Ralph van Dijk
Sound Design Company:
Eardrum, Sydney
Recording Studio:
Eardrum, Sydney
Producer:
Lisa Lepore
Director:
Ralph van Dijk
Production Company:
Eardrum, Sydney
Agency Producer:
Melissa Ashman
Copywriters:
Marianne Harvey/Ralph van Dijk/Ralphie Barnett
Associate Creative Directors:
Cristian Staal/Ralphie Barnett
Executive Creative Directors:
Nancy Hartley/James Burchill
Agency:
SapientNitro, Brisbane
Radio Station:
Novanation
Agency Account Director:
Melissa Sealey
Client Account Director:
Lucy Thomas (Project Rockit)
Corporate Name of Client:
BullyingNoWay/Project Rockit/Reach Out
Description of the Project