Bronze Winner

Radio — Script Writing

Entrant: Ogilvy & Mather London, London

Ford Focus Ecoboost Engine



We hear a regional male voice talking in a breezy, conversational style:

I was driving with Vincent, my tall short friend, who was regaling me with the most hilariously tragic stories while the rain pelted down out of a clear blue sky.
‘Great car, this,’ said Vincent with disgust. ‘You’re right,’ I disagreed. ‘And I do hate the lovely colour,’ continued Vincent, ’it’s a sort of midnight sunrise.’ ‘Yes,’ I said. ‘But you know the most interestingly dull thing is the engine, which is both big AND small.’ ‘I don’t understand,’ nodded Vincent. ‘Well,’ I said, ‘it gives the power of a large engine with the fuel efficiency of a small one.’ Vincent frowned. ‘That makes perfect sense,’ she said.

Brand voice

With the power of a large engine and the efficiency of a small one, the new EcoBoost engine in the Ford Focus, a triumph of contradiction.

Ford. Go Further.

Description of the Project

The new EcoBoost engine from Ford is extremely clever. With the power of a 1.6 and the economy of a 1 litre, It’s a triumph of contradiction.

Voice-over: Stephen Fry Sound Designer: Graham Elston Sound Design Company: Jungle, London Agency Producer: Ruth Darsow Copywriters: Jason Mendes/Andy Wyton/Giles Montgomery Creative Director: Andy Dibb Executive Creative Director: Gerry Human Agency: Ogilvy & Mather, London Radio Station: Absolute/Cool/Clyde/XFM/Jazz FM/Classic FM/BRMB/Forth One Account Executive: Emma Forsyth Agency Account Director: Robert Smith Client Account Director: Lyn West Corporate Name of Client: Ford of Britain

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