‘’Vincent’
We hear a regional male voice talking in a breezy, conversational style:
I was driving with Vincent, my tall short friend, who was regaling me with the most hilariously tragic stories while the rain pelted down out of a clear blue sky.
‘Great car, this,’ said Vincent with disgust.
‘You’re right,’ I disagreed.
‘And I do hate the lovely colour,’ continued Vincent, ’it’s a sort of midnight sunrise.’
‘Yes,’ I said. ‘But you know the most interestingly dull thing is the engine, which is both big AND small.’
‘I don’t understand,’ nodded Vincent.
‘Well,’ I said, ‘it gives the power of a large engine with the fuel efficiency of a small one.’ Vincent frowned.
‘That makes perfect sense,’ she said.
Brand voice
With the power of a large engine and the efficiency of a small one, the new EcoBoost engine in the Ford Focus, a triumph of contradiction.
Ford. Go Further.