Winners-header

Finalist

Radio — Script Writing

Entrant: Y&R New York, New York

People for the Ethical Treatment of Animals
"Wild Animal Agent"

Sound Design Company: Q Department Director: Clay Weiner Agency Producer: Tennille Teague Executive Agency Producers: Nathy Aviram/Lora Schulson Copywriter: Andrew McMurchie Creative Directors: Graeme Hall/Michael Schachtner Chief Creative Officer: Jim Elliott Agency: Y&R New York, New York Agency Account Director: Mike Acken Corporate Name of Client: PETA
Script

RADIO 60” PETA – “Wild Animal Agent”

SFX: CHEESY SYNTH MUSIC

MV1: Hi. I’m Devon Dentler. And I AM A TALENT AGENT! And this is my talent agency, Denvon Dentler’s Wild Animal Artist Representation Incorporated.

SFX: LEOPARD ROAR

MV1: Are you a gazelle? Are you a cheetah? Are you a spotted owl? Are you a zebra thing? You don’t need to be placed in your natural habitat, you need to be placed in a situation comedy, or hour-long drama. You need representation, you need ME, Devon Dentler!

I’m a big deal on the plains of the Serengeti, because I can seren-get YOU double scale.

And until the day you die, naturally or of other circumstances, I will make sure that your day-rate is high and the taser voltage is relatively low.

Devon Dentler. Super-agent to the wild kingdom!

SFX: MUSIC ABRUPTLY ENDS

MV2: Hollywood is no place for wild animals.

    They’re caged and abused behind the scenes.

    Visit Peta.org to help us end it. 
Description of the Project

Devon Dentler, super agent to the wild kingdom, inadvertently shows why Hollywood is no place for wild animals.

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