Radio — Banking/Financial/Insurance

Entrant: Leo Burnett Chicago, Chicago

Fifth Third Bank
"The Listener"

Description of the Project

At Fifth Third Bank, we're good listeners. Unlike the guy in this commercial who's just pretending to listen. Listening is how Fifth Third Bank gets to know its customers and develop ideas that make banking better. That's why we're The Curious Bank.

Audio Engineer: John Binder Sound Design Company: Another Country Agency Producer: Topher Cochrane Copywriter: Michael Williams Creative Director: Tohru Oyasu Executive Creative Directors: Dave Loew/Jon Wyville Chief Creative Officer: Susan Credle Global Chief Creative Officer: Mark Tutssel Agency: Leo Burnett Chicago, Chicago Account Supervisor: Dahlia Hanin Account Manager: Bennett Dixon Corporate Name of Client: Fifth Third Bank

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