Finalist
Radio — Banking/Financial/Insurance
Entrant: Leo Burnett Chicago, Chicago
Fifth Third Bank
"The Listener"
Description of the Project
At Fifth Third Bank, we're good listeners. Unlike the guy in this commercial who's just pretending to listen. Listening is how Fifth Third Bank gets to know its customers and develop ideas that make banking better. That's why we're The Curious Bank.
Audio Engineer:
John Binder
Sound Design Company:
Another Country
Agency Producer:
Topher Cochrane
Copywriter:
Michael Williams
Creative Director:
Tohru Oyasu
Executive Creative Directors:
Dave Loew/Jon Wyville
Chief Creative Officer:
Susan Credle
Global Chief Creative Officer:
Mark Tutssel
Agency:
Leo Burnett Chicago, Chicago
Account Supervisor:
Dahlia Hanin
Account Manager:
Bennett Dixon
Corporate Name of Client:
Fifth Third Bank
