Every day children are told they’re stupid little bitches, bastards, pricks. Children believe what they’re told. Because they’re told by adults, the people who are supposed to protect them. This emotional abuse damages their confidence, frightens and shatters their lives. This radio piece depicts the damage words caused to a little girl, her sense of self and her childhood.
Gold Winner
Radio — Public Service/Social Welfare
Entrant: Ogilvy & Mather Dublin, Dublin
ISPCC (Irish Society for the Prevention of Cruelty to Children)
"Stupid Little Bitch"
Voice-over:
Holly Gregg
Recording Studio:
Mutiny, Dublin
Production Company:
Mutiny, Dublin
Copywriters:
Des Kavanagh/Laurence O'Byrne
Executive Creative Director:
Mike Mesbur
Group Creative Director:
Paul Smith
Global Chief Creative Officer:
Tham Khai Meng
Agency:
Ogilvy & Mather Dublin, Dublin
Radio Station:
Today FM
Agency Account Directors:
Irene Chaney/Dave Smyth
Client Account Directors:
Lloyd O'Byrne/Julie Stafford
Corporate Name of Client:
ISPCC (Irish Society for the Prevention of Cruelty to Children)
Description of the Project