Street kids don't have anybody to guide them or teach them what's right or wrong. That's why they often end up learning wrong things, things you would never want your kids to learn. We wanted to use this insight to deliver a strong message and raise funds for the Street Kids. Through this radio campaign we wanted to make people empathize with street kids and understand the importance of a safe environment for them which Saathi provides.
Radio — Public Service/Social Welfare
Entrant: Leo Burnett, Mumbai
Street Kids Welfare
"Saathi - Street Kid 2"
Production Company: Lingo India, Mumbai Copywriters: Nitesh Tiwari/Shreyas Jain/Piyush Gupta Creative Director: Vikram Pandey Executive Creative Director: Nitesh Tiwari Chief Creative Officer: KV Sridhar Agency: Leo Burnett, Mumbai Radio Station: Club FM Client Account Director: Minal Chheda Corporate Name of Client: Saathi
Description of the Project