Street kids don't have anybody to guide them or teach them what's right or wrong. That's why they often end up learning wrong things, things you would never want your kids to learn. We wanted to use this insight to deliver a strong message and raise funds for the Street Kids. Through this radio campaign we wanted to make people empathize with street kids and understand the importance of a safe environment for them which Saathi provides.
Finalist
Radio — Public Service/Social Welfare
Entrant: Leo Burnett, Mumbai
Street Kids Welfare
"Saathi - Street Kid 2"
Production Company:
Lingo India, Mumbai
Copywriters:
Nitesh Tiwari/Shreyas Jain/Piyush Gupta
Creative Director:
Vikram Pandey
Executive Creative Director:
Nitesh Tiwari
Chief Creative Officer:
KV Sridhar
Agency:
Leo Burnett, Mumbai
Radio Station:
Club FM
Client Account Director:
Minal Chheda
Corporate Name of Client:
Saathi
Description of the Project