The task Development of a radio commercial for the Hannover Academy of Music, Theatre and Media, that aims at a very specific target group: young people with absolute pitch.

The idea People with absolute pitch can identify every tone on the musical scale without any device. They can hear the tones / letters C, D, E, F, G, A and H (German scale). With these tones / letters, you can encode words, that can only be identified by people with absolute pitch.

The solution To make sure that only the most talented young musicians apply for courses at the Academy, we develop an easy and effective barrier: we encode the contact mail address – CHEF@hmtm-hannover.de (German „Chef“ means „boss“) using tones. By doing so, our radio commercial becomes the first round of the qualifying examination.