Silver Winner

Radio — Public Service/Social Welfare

Entrant: Lápiz USA, Chicago

Mujeres Latinas en Accion

Description of the Project

Mujeres Latinas en Acción is a non-profit organization dedicated to providing aid to women who suffer from domestic violence. In order to implement more programs and help a large enough amount of women, they needed to collect additional funding. It's for this reason that they requested a radio campaign. However, we first needed our audience to understand that domestic violence goes beyond physical violence; it involves losing control over one's own decisions and living a life that is oppressed by fear. Only by reflecting this reality could we win the public's sympathy for our cause and collect donations.

Audio Engineer: Beto Santoyo Sound Design Company: Earhole Studios, Chicago Producer: Adam Wiebe Agency Producer: Alethya Luiselli Art Director: Gaston Soto Copywriter: Omar Sotomayor Chief Creative Officer: Laurence Klinger Agency: Lápiz USA, Chicago Planner: Brenda Martinez Account Supervisor: Lucia Malam Corporate Name of Client: Mujeres Latinas en Accion

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