People immediately presume that radio, as a traditional media technology, lacks the pull of the today’s hype fads and trends. This spot uses humour to re-position radio as a leading social media technology that continues to engage the masses.
Radio — Corporate Image
Entrant: Eardrum, Sydney
Commercial Radio Australia
Audio Engineer: Paul Taylor Recording Studio: Sound Reservoir, Sydney Director: Ralph van Dijk Production Company: Eardrum, Sydney Agency Producer: Lesley Chambers Copywriter: Ralph van Dijk Creative Director: Ralph van Dijk Agency: Eardrum, Sydney Corporate Name of Client: Commercial Radio Australia
Description of the Project