People immediately presume that radio, as a traditional media technology, lacks the pull of the today’s hype fads and trends. This spot uses humour to re-position radio as a leading social media technology that continues to engage the masses.
Silver Winner
Radio — Corporate Image
Entrant: Eardrum, Sydney
Commercial Radio Australia
"Ear App"
Audio Engineer:
Paul Taylor
Recording Studio:
Sound Reservoir, Sydney
Director:
Ralph van Dijk
Production Company:
Eardrum, Sydney
Agency Producer:
Lesley Chambers
Copywriter:
Ralph van Dijk
Creative Director:
Ralph van Dijk
Agency:
Eardrum, Sydney
Corporate Name of Client:
Commercial Radio Australia
Description of the Project